Nick Nanton, Esq, The Celebrity Agent and personal branding expert, discusses niche marketing and using personal branding to fill a void in a marketplace

Orlando, Fla. – September 8, 2010 – Co-founder of the Dicks and Nanton Branding Agency and best-selling author, Nick Nanton, Esq., recently published an article on his website http://www.DicksNantonAgency.com, explaining how use personal branding to take advantage of a marketplace that is in need of your services.

The article, titled “Personal Branding: Something Needed? YOU Provide It!”
Uses a local Jacksonville, Florida small business called “Sauce-a-holics” to illustrate the importance of recognizing a need in the marketplace, and using personal branding to satisfy that need. The piece includes the following excerpt:

Just like many small businesses, the competition may seem to be a hurdle that is too hard to jump. In this case, Sauce-a-holics will be competing against the large grocery chains like Publix, who offer a pretty good variety of these items, along with larger specialty stores like Total Wine, where they have a somewhat large selection of sauces and gift items that often accompany beer and wine stores.

So what do they need to do? They need to market themselves as being the go-to experts in all of Jacksonville. They have to give customers a reason to specifically go to their store to buy these items. The best reason? These guys know everything there is to know about salsa and hot sauce. Specifically, Stephen (a nephew of one of the owners tapped to run the store) can post a weekly blog about the latest trends in the business, new products, gift ideas, etc. Perhaps Stephen or Don can pitch a recurring segment on the local news to show ways to spice up everyday meals. Pretty soon, people will be saying “if you want sauce, go see Don.” Don’s personal brand as the Jacksonville’s sauce expert will help drive business, because why would you buy from someone who isn’t an expert? You get the idea.

Read the entire article at http://www.celebritybrandingagency.com/articles/personal-branding-something-needed-you-provide-it.php

Nick Nanton and business partner, JW Dicks, are two of America’s leading experts on using personal branding to build a business. They emphasize building a personal brand, and the importance of online and offline marketing to their clients and give them strategies to expand their business in the current economy.

To learn more about Nick Nanton, J.W. Dicks and the Dicks and Nanton Agency please visit http://www.NickNanton.com and http://www.DicksNantonAgency.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and television producer and has worked on everything from large scale events to reality tv pitches with the likes of Bill Cosby, President George H.W. Bush, Superbowl Champion Don Shula, Legendary Basketball Coach Bobby Knight and many more. Nick is recognized as one of the top thought leaders in the business world and has co-authored the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business, Shift Happens and Power Principles for Success and has interviewed the top business leaders in the world, including Donald Trump, Richard Branson and Tony Hsieh, CEO of Zappos.com. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and has published books for more than 60 best-selling authors. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.

To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com

Nick Nanton, Esq. and JW Dicks, Esq., personal branding experts and top ten expert bloggers on FastCompany.com, discuss the media and LeBron James in a new blog featured on FastCompany.com.

Orlando, Fla. – July 13, 2010 – Co-founders of the Dicks + Nanton Branding Agency and best-selling authors, Nick Nanton, Esq., Celebrity Agent and JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development, were recently named top ten expert bloggers on FastCompany.com. Their most recent blog featured on the site, explores the frenzy surrounding the recent LeBron James “Decision” media blitz, specifically his ability to control the media and manage his personal brand.

The latest blog, titled “LeBron, The Media, and Your Message,” was featured on July 9th, 2010, under the leadership section of FastCompany.com. Dicks and Nanton explain how “companies must take control of their own brand message and use their own media to do so when possible.” The piece includes the following excerpt:

In a world where athletes and celebrities now have their own direct relationship with fans through social media channels, they can not only deliver the news, they can bring the eyeballs to watch the announcement. When the fans have fun and the media and the celebrity make money, who is to complain except the purist–and that cat is out of the bag.

Even though you may not have superstar status in your own market, don’t miss the point that this same formula can also be used in other ways. Local announcements of sports events or celebrity appearances can be used to create your own media appearances where you act as host, agent, deal maker, or sponsor depending on the role that best helps to elevate your personal brand. Use of news to expand your brand is not a new idea, but it’s taking on a new form that offers lots of opportunities.

The entire post is available at http://www.fastcompany.com/1668719/lebron-the-media-and-your-message

Nick Nanton and JW Dicks are two of America’s leading experts on using personal branding to build a business. Together, they emphasize building a personal brand, and the importance of online and offline marketing to their clients and give them strategies to expand their business in the current economy.

According to FastCompany.com, “Fast Company sets the agenda, charting the evolution of business through a unique focus on the most creative individuals sparking change in the marketplace. By uncovering best and ‘next’ practices, the magazine and website help a new breed of leader work smarter and more effectively. Fast Company empowers innovators to challenge convention and create the future of business.”

To learn more about Nick Nanton, J.W. Dicks and the Dicks + Nanton Agency please visit http://www.NickNanton.com and http://www.DicksNantonAgency.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and television producer and has worked on everything from large scale events to reality tv pitches with the likes of Bill Cosby, President George H.W. Bush, Superbowl Champion Don Shula, Legendary Basketball Coach Bobby Knight and many more. Nick is recognized as one of the top thought leaders in the business world and has co-authored the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business, Shift Happens and Power Principles for Success and has interviewed the top business leaders in the world, including Donald Trump, Richard Branson and Tony Hsieh, CEO of Zappos.com . Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and has published books for more than 60 best-selling authors. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.

To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com

About J.W. Dicks:

J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.

J.W. represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.

A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets.

In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself. He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.

J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.

J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.

JWDicks@DicksNanton.com • 800.980.1626
http://www.DicksNanton.com

Nick Nanton, Esq., personal branding expert and co-founder of The Dicks + Nanton Branding Agency, has recently signed a publishing deal with nationally recognized speaker, author and consultant, Brian Tracy, through the CelebrityPress™ label.

Orlando, Fla. – April 29, 2010 – Personal branding expert, Nick Nanton, Esq., The Celebrity Lawyer, has joined with noted business development expert, best-selling author and speaker, Brian Tracy, to publish a new book titled, “Counter-Attack: Business Strategies for Explosive Growth in the New Economy.” Nick Nanton, Esq. along with business partner, JW Dicks, Esq., recently signed a publishing deal with Brian Tracy to release the book under their CelebrityPress™ label.

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida.

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 53 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of 70 books that have been translated into 38 languages. Brian is one of the world’s foremost thought leaders on personal and business success. He’s one of the most sought after success coaches and has transformed the lives of millions.

The forthcoming book, “Counter-Attack: Business Strategies for Explosive Growth in the New Economy” will feature Brian Tracy along with leading experts from around the world across diverse fields of business. The book will feature business lessons that business owners can use to fight against declining revenues and learn the secrets of success in the new economy.

To learn more about Nick Nanton and Dicks + Nanton Agency, please visit http://www.NickNanton.com and http://www.DicksNantonAgency.com

To learn more about CelebrityPress™, please visit http://www.CelebrityPressPublishing.com

To learn more about Brian Tracy, please visit his website at http://www.BrianTracy.com

About Celebrity Press™:

Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping it’s authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many other experts across diverse fields.

If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit http://www.celebritypresspublishing.com/contact-us

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter, television producer and, the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.

To learn more about Nick Nanton and the Celebrity Branding Agency®, please visit http://www.NickNanton.com and http://www.CelebrityBrandingAgency.com