Posts Tagged ‘celebrity lawyer’
Thursday, July 29th, 2010
Nick Nanton, Esq., The Celebrity Agent, one of America’s leading personal branding experts, was recently featured on MelRobbins.com about his latest blog for FastCompany.com and his latest best-selling business book.
Orlando, Fla. – July 29, 2010 –Nick Nanton, Esq., one of the country’s leading marketing and branding experts, known as The Celebrity Agent, was recently featured on MelRobbins.com. Mel Robbins, a no-nonsense life and career coach and syndicated radio and TV personality, featured Nick’s latest blog for FastCompany.com, “Display Your Expertise.” The post also contains a video by Nick Nanton that reveals the secret to displaying your expertise “to rise above the sea of others in your market and dominate your competition.”
In the FastCompany blog, Nick Nanton wrote, “A huge part of building your personal brand is creating expert status. The big mistake that most people make is they make a very wrong assumption: that people know you’re an expert. Even if your clients and prospects know you’re an expert, they don’t know how much of an expert you really are.”
Mel Robbins also mentioned and praised Nick’s latest book, “Power Principles for Success,” which is a compilation of the thoughts of over 30 of America’s PremierExperts®. The book is loaded with practical, proven success principles you can use immediately to move ahead faster and achieve a life of greatness.
“Nick doesn’t just talk a good game, he puts his money where his mouth is. Yesterday, his latest book, Power Principles for Success, hit Amazon and became a best-seller in one day. We were lucky enough to get an advanced copy and it’s worth every penny of the $20 you’ll spend on it,” remarked Mel Robbins.
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick’s expertise on branding and marketing has been sought out and featured in the Los Angeles Times, Orlando Sentinel, The Chicago Tribune, The California Chronicle, DailyMe.com, FastCompany.com, USA Today, Newsweek and the Wall Street Journal, among others.
To read the entire post, visit http://www.melrobbins.com/your-brand-display-your-expertise/
To learn more about Nick Nanton, visit http://www.NickNanton.com and http://www.DicksNantonAgency.com
About Nick Nanton, Esq.:
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.
Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.
Nick is an award winning songwriter and television producer and has worked on everything from large scale events to reality tv pitches with the likes of Bill Cosby, President George H.W. Bush, Superbowl Champion Don Shula, Legendary Basketball Coach Bobby Knight and many more. Nick is recognized as one of the top thought leaders in the business world and has co-authored the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business, Shift Happens and Power Principles for Success and has interviewed the top business leaders in the world, including Donald Trump, Richard Branson and Tony Hsieh, CEO of Zappos.com. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and has published books for more than 60 best-selling authors. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.
To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com
Tags: branding agency, branding and marketing, branding consultants, branding strategies, business consulting, business growth, celebrity agent, Celebrity Branding, celebrity lawyer, expert agent, music lawyer, Orlando Franchise Lawyer, Orlando Marketing, Orlando Music Lawyer, personal branding expert Posted in News | No Comments »
Thursday, July 29th, 2010
Nick Nanton, Esq., The Celebrity Agent, along with JW Dicks, Esq., The business strategist and personal branding expert, recently discussed the staying power of the Harry Potter Brand.
Orlando, Fla. – July 29, 2010 – Co-founders of the Dicks + Nanton Branding Agency and best-selling authors, Nick Nanton, Esq., The Celebrity Agent and JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development, were recently named Top 10 expert bloggers on FastCompany.com.
In one of their recent blog posts, titled “Harry Potter and Personal Branding,” Nick and JW discuss opening of The Wizarding World of Harry Potter at Universal Studios, Florida, and how Universal is expanding the Harry Potter brand.
“While all looks great with Harry Potter and the investment Universal made, the naysayers have been wondering out loud if Harry Potter will indeed have legs for years to come, after the last movie is out,” write Dicks and Nanton. “Just because J.K. Rowling doesn’t want to write any more books, doesn’t mean she won’t license different forms of Harry Potter adventures, from cartoons to video games. All of this brand continuity is up to Universal, who has both the burden and the opportunity, to make the Harry Potter brand stay fresh and make its product line continue to flow,” continued the authors.
“The lesson in all of this for us is to remember that we too must be vigilant with our own brands and work to keep them fresh with new ideas and expanding products that not only grow in number, but also lead into new business verticals and opportunities,” conclude the authors.
To read the entire post and learn more about these strategies in detail, visit http://www.fastcompany.com/1671298/harry-potters-personal-brand-profits
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick’s expertise on branding and marketing has been sought out and featured in the Los Angeles Times, Orlando Sentinel, The Chicago Tribune, The California Chronicle, DailyMe.com, FastCompany.com, USA Today, Newsweek and the Wall Street Journal, among others.
JW Dicks is one of America’s leading experts on using personal branding to build a business. JW emphasizes branding, and the importance of online marketing and social media to his clients and gives them strategies to expand their business in the current economy.
For more information on JW Dicks, visit http://www.CelebrityBrandingAgency.com
To learn more about Nick Nanton, visit http://www.NickNanton.com
About Nick Nanton, Esq.:
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.
Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.
Nick is an award winning songwriter and television producer and has worked on everything from large scale events to reality tv pitches with the likes of Bill Cosby, President George H.W. Bush, Superbowl Champion Don Shula, Legendary Basketball Coach Bobby Knight and many more. Nick is recognized as one of the top thought leaders in the business world and has co-authored the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business, Shift Happens and Power Principles for Success and has interviewed the top business leaders in the world, including Donald Trump, Richard Branson and Tony Hsieh, CEO of Zappos.com. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and has published books for more than 60 best-selling authors. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.
To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com
About J.W. Dicks:
J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.
J.W. represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.
A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets.
In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself. He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.
J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.
J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.
JWDicks@DicksNanton.com • 800.980.1626
http://www.DicksNanton.com
Tags: branding agency, branding and marketing, branding consultants, branding strategies, business consulting, business growth, celebrity agent, Celebrity Branding, celebrity lawyer, expert agent, music lawyer, Orlando Franchise Lawyer, Orlando Marketing, Orlando Music Lawyer, personal branding expert Posted in News | No Comments »
Thursday, July 29th, 2010
This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1675170/tony-robbins-perosnal-branding-breakthrough
By Nick Nanton, Esq. and JW Dicks, Esq.
If you missed Tony Robbins’s new mainstream premiere of Breakthrough, his new reality TV show, you missed the evolution of the blending of infomercial, reality TV, and soap opera.
While these adjectives describing Tony Robbins’s new show could be viewed as negative, we don’t intend them that way. It is the representation of the re-launch of Tony’s career in personal development and the launch of a new and powerful blended medium. Had this show been an infomercial, there would have been a strong call to action for viewers to buy the hot product Tony was selling. This may have resulted in successful front end sales followed by following up the sale with offers for additional products and services under the traditional infomercial format.
In the new media, Tony’s production company has mixed reality with message and created fans instead of buyers. While this may have a slight delayed effect in product sales, that delay will undoubtedly be outweighed by a strong new fan base for the entire spectrum of Tony Robbins Experiences including product sales as well as high end events and personal coaching at price points that might have seemed unattainable prior to the new show’s launch. Make no mistake, this show will be a commercial success–perhaps even on the front end from ad sales, but it will be also undoubtedly be a success for Tony Robbins Productions, the producer of the show, and the mix of Robbins’s products and services that will be revived as well as newly created, all at the same time.
First, from a reality TV test, the show was good. Great production, good story and the people were unquestioningly real. From Tony’s prospective, he too is to be congratulated because he recognized that in the new economy (arising post Great Recession), the focus will be on credibility as much as celebrity. People are tired of what they see in the news and the “BP BS lie detector” will become a new method of judging what people and companies say about their products and services. If you aren’t transparent from today on, you won’t pass the public BS lie detector test and you will get raked over the coals by your prospects and customers for anything your try to “sneak” by them–publicly we might add. On the other hand, if you are able to pull off what Tony Robbins did last night, which is to set up the next sale at the expense of a short term gain, the world will be your oyster.
Tags: branding agency, branding and marketing, branding consultants, branding strategies, business consulting, business growth, celebrity agent, Celebrity Branding, celebrity lawyer, expert agent, music lawyer, Orlando Franchise Lawyer, Orlando Marketing, Orlando Music Lawyer, personal branding expert Posted in Blog | No Comments »
Thursday, July 29th, 2010
By: Nick Nanton, Esq. & J.W. Dicks, Esq.
I entered the huge chain bookstore, hoping my guilty expression wouldn’t give me away. Then I furtively disappeared between two large shelves of books in the back, making sure no store employees were looking at me.
I eyed the area around me one more time – no one in sight.
And then I pulled the brand new copy of my latest book out from under my jacket…headed to the nearest open cashier…smiled to myself as she scanned the book’s ISBN bar…and I paid $21.95 for a book. A book I already owned.
My name is Nick Nanton…and I am a reverse shoplifter.
Why am I committing a crime against myself? I’ll explain a little later…but first, I want to tell you that this may be one of the most controversial chapters in this book… And not because I’m moving around in bookstores in a clandestine manner.
It’s because I’m about to advocate something that I believe delivers one of the biggest ROIs of anything out there today. But it’s also something that many people regard as being as dead as the dodo.
What am I talking about?
Well, I’m talking about what you’re reading right this minute.
A book.
A book can be an amazing platform for your business – it’s got prestige, it’s got impact and, most importantly, you can market yourself and your business through it in a ‘whole bunch’ of different ways. Because, to be honest, it doesn’t do you any good to write a book and then just put it on your shelf next to that dusty dictionary. It only makes a huge difference when you use your book proactively to expand your circle of influence, build your reputation and impress current and prospective clients.
Look at the super-successful people who put out books on a regular basis – people like Donald Trump. He doesn’t need to write books to prove himself any more – he can make as much money doing a couple of speeches here and there. No, he – and mega-motivational stars like Tony Robbins and Jack Canfield – create books for the above reasons. It’s not about getting paid for the book – it’s about growing their brands.
Just look at what happens when “the Donald” writes a book. Suddenly you see him everywhere – Larry King, Fox News, even The View. It gives him a whole new set of talking points and a reason to put himself out there. He knows that the ROI on a book is unlimited – as long as you realize it’s not just a book, it’s a gigantic marketing tool. That’s why it’s something I advise all my clients to do.
I’m going to detail in this chapter just how you can make your book go to work for you in a variety of ways. First of all, let’s talk about the book itself.
MAKING YOUR BOOK HAPPEN
The first thing you should do is be realistic. You’re probably not creating a New York Times Bestseller here – that’s not even what you’re really after. You make money from having a book – not from book sales. This is meant as a marketing tool to sell yourself and your business. Put your book together with that in mind.
As with any marketing tool, you want your book to be an attention-getter. That starts with the title – finding a way to put the concept of the book in a short, ‘punchy’ and powerful statement that taps into something people want to know.
Simple is very important. Has there ever been a better title than “The Secret?” Well, there haven’t been many better-selling titles, anyway. At the same time, it’s a gutsy title – because without the multi-million ad campaign for the book, its generic title could have left it lost in the shuffle. Since you’re mostly going to be sharing this book with clients and prospects, and not trying to sell it to the general public to a great extent, you can get away with that kind of approach.
Of course, you’re thinking, the title is the easy part – what about the content? Well, that might be easier than you think as well. Do you give seminars or create instructional materials? Have you given speeches about your business? That’s content – content you had to think about and structure accordingly. By getting these materials transcribed, you could already have the bare bones of your book content.
What happens next depends on your available time and your level of confidence. Let’s start with time – most entrepreneurs and business people just don’t have enough hours in the day to run their businesses and their lives, let alone try to write a book. It’s time-consuming and requires a lot of thought. Many who try it simply give up and don’t finish.
Then there’s the confidence factor – you may be intimidated by the thought of even trying to write a book. Most people don’t even like to write a short blog – and then there are those wouldn’t be ‘caught dead’ even trying to put together the 140 characters or less that go into a “tweet.”
That’s why most business people will use a ghostwriter to get their book down on paper. You can find excellent ghostwriters on Elance.com (where they’ll bid for the chance to work on your book), or you can ask business associates if they’ve worked with someone they like and trust.
It’s easy to work with a ghostwriter – you either give them the kind of transcripts we talked about earlier or you can talk through the main points of the book with them. The important thing is to end up with something that you can feel good about. If you’re going to use a book as a marketing platform, you want to make sure it’s professional, informational, and represents you and your business in the best possible light.
THE THREE STAGES OF MARKETING YOUR BOOK
Once you have your book finished and published, it’s time to really go to work. You can maximize your marketing punch not only when your book is published, but also before and after. Again, authoring a book is impressive – so make the most of it!
1) MAKE PRE-LAUNCH A PRIORITY
You definitely want people to know your book is coming out in advance. Begin by creating a website about the book before it comes out – offer a free portion of the book (a “sneak peek”) through an ‘opt-in’ box that will allow you to capture leads. You can even feature a “countdown” to the publication date and time to generate more excitement.
When the website is up, put out a press release announcing you’ve got a publishing deal, making sure you have links back to your website. Syndicate the press release and post it on all the social media sites (Facebook, Twitter, etc.). Also consider doing a podcast by having a friend interview you about the book and put it up for download on iTunes.
2) GENERATE PUBLICATION PUBLICITY
Once your book is published, you can now use it to your advantage to get booked just like Donald Trump does. You probably won’t make it to “Larry King Live,” but you have a ‘good shot’ at some local air time at the very least.
Next, send out copies of your book to local radio and TV stations, as well as print publications, and offer to be interviewed. Also put in a listing in Radio-TV Interview Report (find out more at RITR.com) to make yourself available for national interviews. You can also mail copies to your top clients, send them out to get yourself booked for speaking engagements at business and civic events, and host a book signing event at a local book store.
You can also continue to produce podcasts for distribution through iTunes with a theme of something like …“Beyond the Book,” offering additional/updated information and conversation about topics you cover in the book.
And remember my “reverse shoplifting” at the beginning of this chapter? Here’s why you should consider taking a copy of your book into a bookstore – and buying it there!
As long as your book has a legitimate ISBN number and is available from a major distributor, two things we always do for our clients’ books, the bookstore clerk will simply scan the book’s barcode, a price will come up and you can purchase it, even though the store never stocked it in the first place. Best of all, the bookstore’s computer system will register that somebody bought your book and that they’re now out of stock – meaning they just might order more copies of your book to sell on their own!
3) CREATE A LONG AFTERLIFE
Now that you’re an author, it should become an important part of your professional profile. Make sure it’s added to your official bio and possibly even put the name of the book in your email signature for a limited time.
You can also break down a chapter and make it into a free ‘special report’, available on your website through an ‘opt-in’ box. Other chapters can be turned into online articles that you can syndicate, or you can rework the material into speeches or seminar material for your personal or recorded appearances.
Your office should also reflect your author status. Put a framed copy of the cover of your book on the wall in your reception area or office – it’s easy to do through canvaspop.com. Also, leave copies of your book on the coffee table in your office with “Take Me” stickers on the front. You should also donate copies to the local libraries in your area. Make sure your contact information is contained in these copies – either put a business card in the book, or have your info stamped on the back page.
At our Celebrity Branding Agency®, we take this process through another, very powerful step. We’ve created a foolproof way to make our authors’ books best-sellers in certain Amazon categories. We then honor them by placing them in our National Academy of Best-Selling Authors™ – and send out another round of press releases noting their honor and best-selling status, which opens up a whole world of marketing opportunities for the same book.
They say print is dead, but, thanks to Kindle, iPad and other electronic devices, it’s not really. It’s just migrated to LCD screens. The fact is that nothing conveys authority and credibility more than having a published book with your name on it. Publishing a book and marketing it correctly puts you and your business up more than ‘a few notches’ against the competition – and isn’t that what it’s all about?
And, best of all….reverse shoplifting is NOT against the law!
Tags: branding agency, branding and marketing, branding companies, branding consultants, branding strategies, business development, business growth, business marketing, celebrity agent, celebrity lawyer, expert agent, personal branding, personal branding expert Posted in Articles | No Comments »
Wednesday, July 28th, 2010
Nick Nanton, Esq., The Celebrity Agent, along with JW Dicks, Esq., business strategist and personal branding expert, recently offered eight strategies that can enable businesses to display their expertise.
Orlando, Fla. – July 28, 2010 – Co-founders of the Dicks + Nanton Branding Agency and best-selling authors, Nick Nanton, Esq., The Celebrity Agent and JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development, were recently named Top 10 expert bloggers on FastCompany.com.
In their latest blog post, titled “Display Your Expertise,” Nick and JW provide eight sure-fire strategies that businesses, small and large alike, can use to display their expertise. The post also contains a video by Nick Nanton that reveals the secret to displaying your expertise “to rise above the sea of others in your market and dominate your competition.”
“If you run a printing company you’re only ever going to make a limited amount of money printing paper,” write Dicks and Nanton. “But, if you can become an expert on how to print the paper, or more importantly how to create mailing campaigns that help people maximize their return on investment, you’re always going to get paid more money. So you have to become an expert,” continued the authors.
“We all think that our clients and prospects can see inside of our heads, and they know exactly what we’re thinking. Obviously, that’s not true. So…we’ve got to display our expertise,” write the authors. Nick Nanton and JW Dicks delve into eight different strategies that are highly useful in doing just that. Some of these strategies include getting into social media, starting a blog, writing articles, issuing press releases, providing newsletters for clients, writing books, offering special reports and providing other information products.
To read the entire post and learn more about these strategies in detail, visit http://www.fastcompany.com/1673255/display-your-expertise
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick’s expertise on branding and marketing has been sought out and featured in the Los Angeles Times, Orlando Sentinel, The Chicago Tribune, The California Chronicle, DailyMe.com, FastCompany.com, USA Today, Newsweek and the Wall Street Journal, among others.
JW Dicks is one of America’s leading experts on using personal branding to build a business. JW emphasizes branding, and the importance of online marketing and social media to his clients and gives them strategies to expand their business in the current economy.
For more information on JW Dicks, visit http://www.CelebrityBrandingAgency.com
To learn more about Nick Nanton, visit http://www.NickNanton.com
About Nick Nanton, Esq.:
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.
Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.
Nick is an award winning songwriter and television producer and has worked on everything from large scale events to reality tv pitches with the likes of Bill Cosby, President George H.W. Bush, Superbowl Champion Don Shula, Legendary Basketball Coach Bobby Knight and many more. Nick is recognized as one of the top thought leaders in the business world and has co-authored the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business, Shift Happens and Power Principles for Success and has interviewed the top business leaders in the world, including Donald Trump, Richard Branson and Tony Hsieh, CEO of Zappos.com. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts.
CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and has published books for more than 60 best-selling authors. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.
To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com
About J.W. Dicks:
J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.
J.W. represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.
A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets.
In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself. He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.
J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.
J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.
JWDicks@DicksNanton.com • 800.980.1626
http://www.DicksNanton.com
Tags: branding agency, branding and marketing, branding consultants, branding strategies, business consulting, business growth, celebrity agent, Celebrity Branding, celebrity lawyer, expert agent, music lawyer, Orlando Franchise Lawyer, Orlando Marketing, Orlando Music Lawyer, personal branding expert Posted in News | No Comments »
Tuesday, July 27th, 2010
This Blog originally appeared on FastCompany.com. — Original post: http://www.fastcompany.com/1671298/harry-potters-personal-brand-profits
The Wizarding World of Harry Potter opened at Universal Studios Orlando June 18 and the studio is reporting rising attendance and guest spending. This is of particular significance since Universal’s theme park attendance had been hurt by the global recession and travel slowdown. The opening of the new attraction had been a long awaited event for Universal and Harry Potter fans, so the news of positive performance brings a welcome sigh of relief for the hefty $250 million bet Universal placed when they went after the Harry Potter attraction and scooped it out from under Disney who resides only a few miles away.
While all looks great with Harry Potter and the investment Universal made, the naysayers have been wondering out loud if Harry Potter will indeed have legs for years to come, after the last movie is out. After all, J.K. Rowling has said she will write no more Potter books and she certainly has enough money (Forbes estimates her net worth at more than $1 billion) to make that statement believable.
First, it will be a very long time before all of the Harry Potter fans even have an opportunity to go to the attraction. By then, many of the readers will have had more of their children come of reading age and turned into Harry Potter fans. And at some point, the books will pass down to the next generation. Additionally, just because J.K. Rowling doesn’t want to write any more books, doesn’t mean she won’t license different forms of Harry Potter adventures, from cartoons to video games. All of this brand continuity is up to Universal, who has both the burden and the opportunity, to make the Harry Potter brand stay fresh and make its product line continue to flow.
The lesson in all of this for us is to remember that we too must be vigilant with our own brands and work to keep them fresh with new ideas and expanding products that not only grow in number, but also lead into new business verticals and opportunities. Like Universal, most of us have invested lots of time and money to build our brand and in doing so have secured a bit of intellectual property that we have that is unique. While our brand may not have the value of Harry Potter, it doesn’t have to for it to be an opportunity to create more jobs, economic growth contributions, and a nice nest egg for ourselves and families. That’s a bit of “Wizarding” magic in and of itself.
Tags: branding agency, branding and marketing, branding consultants, branding strategies, business consulting, business growth, celebrity agent, Celebrity Branding, celebrity lawyer, expert agent, music lawyer, Orlando Franchise Lawyer, Orlando Marketing, Orlando Music Lawyer, personal branding expert Posted in Blog, Business | No Comments »
Monday, July 26th, 2010
By Nick Nanton, Esq.
“Your only obligation in any lifetime is to be true to yourself.” ~ Richard Bach
What really ignites our passion for our business?
What fires up our ambition and causes us to make crucial decisions about what career paths we want to follow – and what level of success we want to attain?
Well, in many, many cases, it’s people who initially inspire and motivate us in what we want to do with our lives – and how we want to do it.
People like Donald Trump. Richard Branson. Oprah Winfrey. These are people who dominate their particular arena with their personalities, people who completely own their success, people who cause others to approach them with multi-million or even multi-billion dollar deals, just because they know that having these superstars’ names attached to a project or company will almost guarantee success.
When you become aware of these kinds of people and you’re at just the right moment of your life, it’s like being hit by a lightning bolt. And you think, “Whoa! This person is the ultimate. I want to be exactly like them.”
For the first time, perhaps, you clearly see what you want your future to be – a future where, if you do what these super-successful people do, you end up with the same incredible opportunities and influence that they have.
And that’s where it can get a little dangerous.
While it’s awesome to be inspired by amazing achievers who have literally changed the face of the business world, there is a risk of becoming….well, too inspired.
To me, imitation is the highest form of flattery…and one of the biggest traps you can fall into.
THE SONG SHOULDN’T REMAIN THE SAME
There’s a difference between emulating someone you want to be like – and just plain imitating them. In the first instance, you take their best qualities and adapt them to who you are. In the second instance, you actually try to do everything exactly the way they do it – even though you can’t possibly do it as well as they do.
Because you are not them!
You see, there’s a reason Elvis impersonators don’t become known by their own names. Nobody wants them to be who they really are – no, their fans only want them to pretend to be Elvis. Of course, they could never actually be Elvis – they can only bring back great memories of The King of Rock N’ Roll.
Elvis may have inspired these musicians to begin with. And these musicians undoubtedly have to have some talent to pull off a credible Elvis impersonation. But because they only present themselves as a shadow of someone famous, rather than developing their own unique personality, they’re trapped. And if they ever want to become a singer that actually reflects their own personality, they usually have to start from scratch.
You can always enjoy an outright tribute act to a great performer. However, if they have the musical chops, they can bring back some awesome memories. But when you’re perceived as ripping off a beloved icon, that’s another story. And, since I am involved in the music business, I’d like to offer another musical example that illustrates just that scenario.
Anybody remember a rock band named “The Knack”? In 1979, their first album yielded a huge worldwide number one hit, “My Sharona,” which you still hear played today. It didn’t sound like anything else at the time – so you would think these guys had it made, right?
Wrong. The band itself ended up enraging rock fans and music critics at the time – because their first album cover art was a copy of the first Beatles’ album – down to the band’s haircuts. Now, if it had been some kind of clever ‘spin’ on the Beatles’ album cover, they probably could have gotten away with it – but instead, it was almost a replica of the real deal. This resulted in a huge backlash that doomed their next effort and turned them into a footnote in rock history.
The sad fact is, it doesn’t have to be that way. You can use the people who inspire you in a way that helps you succeed as an individual. Billy Joel has been a top act since 1973 – and there’s a good reason for his singular success. In a recent interview, he talked about how he used his inspirations growing up. “I’m a product of what I heard while I was growing up, said Joel. “I synthesize my take on Ray Charles or the Beatles. That’s where I’m coming from.”
Note that he never made a point of singing his musical idols’ songs. Or dressing up like them. Or duplicating their artwork. No, what he did was incorporate their techniques and their kind of showmanship into what he was doing – so he developed his own, strong personal identity that paid off for him. That’s how he became an authentic musical success.
And by doing so, he avoided being trapped by the shadows of the greats – and he also avoided a huge backlash by not ripping off those legends either. Nobody thinks of Billy Joel as being anyone other than Billy Joel. And yet, the man openly admits liberally borrowing from the musical influences of his youth. By developing his own sound, however, and staying true to himself, he created his own indelible stamp that still resonates after three decades in the music business.
THE DAN KENNEDY TRAP
What works in the music business works in any business. Because it’s still, ultimately, all about business. The best thing any business person can do is create their own strong, authentic personality that carries through their company’s image and PR. You can always make a few bucks by slavishly imitating those more successful than you – but you can never truly earn respect or huge profits unless you create and develop your own individual template for achievement.
One of my big inspirations in the business world is master marketer Dan Kennedy. That’s why I’m proud to be a business partner of his in Kennedy’s All-American Barber Club® (www.KennedysBarberClub.com – if you’re curious!) Now, if you know anything about Dan, you understand that he is a very unique personality. He drives professionally in about 100 harness races a year, purposely avoids and disparages slick-looking modern advertising, and is impossible to reach by phone. Yes, in the year 2010, the only way you can communicate with Dan Kennedy is… by fax.
In other words, he pretty much breaks every business rule there is in the world and makes it work for him – because he is very much his own person. And yes, I follow many of his precepts – but only in terms of what I want to project about myself, my business and my image. By absorbing his ideas through my own filter, I’m still Nick Nanton – and I don’t end up being seen as Dan Kennedy Jr.. Trust me – I have zero interest in trying harness racing!
Many of the business people that I work with and I meet through what we affectionately call “Planet Dan” (this is the network of businesspeople who attend Dan’s seminars, read his books and generally are fans of his teachings) – go through what I call “the 4 Stages of Kennedy”. I think this progression is incredibly similar to anyone else’s who suddenly stumbles upon a personality that they desperately want to mimic in their professional life.
Stage 1 is simply…”Dan Kennedy is insane!” When someone first sees Dan’s “No B.S.”, punch-to-the-head style of copywriting, looks over Dan’s rough, unpolished marketing materials and finds out that….wait, this guy only takes faxes???…., they immediately think Dan’s a psycho, I’m a psycho for promoting Dan and everybody in our Glazer-Kennedy marketing group is drinking something they shouldn’t be. But something lures them in…
….and then comes Stage 2…”Dan Kennedy is God!” The person suddenly understands how effective Dan’s approaches are, how he’s attracted all these followers with his incredible, instinctive marketing talents and how his methods can make money for any viable business. Their mind is completely blown and they have the burning fever of the recently-converted. And yes, now the convert seems like he’s ‘drinking the kool-aid’ too!
That fever takes a long while to cool down, because Stage 3 ends up being, “I will BE Dan Kennedy!” Instead of becoming an Elvis impersonator, the person decides to become a Dan Kennedy impersonator (one advantage is you don’t need a sequined jumpsuit to be the latter). So he begins modeling his entire modus operandi on Dan’s. Being only in touch by fax? Amazing idea! Telling people what to do and how to do it without pulling any punches? Outstanding! Hey, who knows where the best place is to learn harness racing?
And then brutal reality comes knocking on this guy’s door. He realizes Dan Kennedy can get away with a lot of his quirks because he’s been regarded as a marketing genius for decades; Dan’s earned his “street cred”, so he knows he can do as he ‘darn well’ pleases. Our Dan Kennedy newbie, on the other hand, is usually in the beginning steps of establishing himself and his business. He finds out he can’t afford to solely use a fax machine instead of a cell phone, nor does he really want to. He actually enjoys communicating with customers, prospects…and even friends, on a regular basis!
(Oh, and he stinks at harness racing.)
So, if he’s smart, he now progresses to Stage 4 – “I’m just going to LEARN everything I can from Dan Kennedy.” That means personally adapting and integrating Dan’s rules and techniques – but still remaining who you are.
Just as Billy Joel integrated the work of the greats who inspired him into his own authentic music, our new Dan Kennedy disciple has learned to likewise funnel the Dan Kennedy marketing magic through his own filter. And nobody looks down on him as if he’s just a pale copy of the real Dan Kennedy.
MAKE YOUR OWN KIND OF MUSIC
Obviously, Stage 4 is what you want to shoot for whenever an impressive person inspires you. But how do you avoid merely imitating the greats – when what you should be doing is integrating what they have to offer into your own persona?
First and foremost, you have to figure out who you are and what you want. You, your personality and your passions are the foundation for your growth and development, both as a human being and as a business person. “To thine own self be true,” goes the Shakespearean maxim and that still holds true 500 years later. I won’t be around in another 500 years, unless science has some really amazing breakthroughs, but I expect that thought to still be quoted then.
Second, break down what works for you and what doesn’t; where you need either a complete change of direction or where you just need to make adjustments to improve your results. To realize your ambitions, this is essential.
Finally, decide how to add needed value to who you are and what you do. This is where you should search for the proper coaches, mentors and role models who have already achieved what you want to achieve. Analyze how they made that magic happen – then see how their different methodologies apply to what you do, how you do it and the areas where you need to make adjustments.
The big lesson here? Never try to play someone else’s game. Instead, fit theirs into your own.
That’s how I help my clients achieve celebrity status in their fields. Obviously, they have to offer something different to stand out – and, to properly brand them, we employ proven strategies used by some of the most successful business people of all time. But we use those strategies to support and promote who our clients are, not to make them into something they’re not.
When you integrate instead of imitate, you eliminate a lot of self-imposed limitations and open up a world of possibilities. So don’t be an Elvis impersonator. It’s always better to be your own King…and that’s how you can ignite your business and transform your world, as well as the worlds of so many more people who you’ll now be able to help – because they see you as the real deal, not merely an impersonator.
Tags: branding agency, branding and marketing, branding consultants, branding strategies, business consulting, business growth, celebrity agent, Celebrity Branding, celebrity lawyer, expert agent, music lawyer, Orlando Franchise Lawyer, Orlando Marketing, Orlando Music Lawyer, personal branding expert Posted in Articles | No Comments »
Tuesday, July 20th, 2010
Nick Nanton, Esq., The Celebrity Agent, along with JW Dicks, Esq., business strategist and personal branding expert, recently wrote the feature article in Poland-based Top 10 Magazine.
Orlando, Fla. – July 20, 2010 – Nick Nanton, Esq., known as The Celebrity Agent, has co-written the feature article in Top 10 Magazine, a publication based in Poland, with business partner JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development. The Article, titled, “The ONE Thing You Can Do Right Now to Change Your Income, Business and Lifestyle,” was the featured cover story in the Summer 2010 edition of the magazine.
“Everyone in business is always looking for the magic pill. The ‘one thing’ you can do in your business that will change everything overnight,” write Dicks and Nanton. “Some of us even thought we found the magic pill and bought it – until we realized that what we really bought was a great tool, service, or system, but it was overhyped,” continued the authors.
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick’s expertise on branding and marketing has been sought out and featured in the Los Angeles Times, Orlando Sentinel, The Chicago Tribune, The California Chronicle, DailyMe.com, FastCompany.com, USA Today, Newsweek and the Wall Street Journal, among others.
JW Dicks is one of America’s leading experts on using personal branding to build a business. JW emphasizes branding, and the importance of online marketing and social media to his clients and gives them strategies to expand their business in the current economy.
Here is another excerpt from the article:
We’re sorry to say that a magic pill doesn’t really exist, however there is one thing that can have the same effect. One thing you can do today, that can change your business, your income and your lifestyle, tomorrow. And that one thing is to alter your current Position in the marketplace to create more value for others. Creating a position that will allow you to go from being a commodity in the marketplace, to becoming a scarcity. That one simple change can increase your income ten-fold, literally overnight.
For more information on JW Dicks, visit http://www.CelebrityBrandingAgency.com
To learn more about Nick Nanton, visit http://www.NickNanton.com
About Nick Nanton, Esq.:
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.
Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.
Nick is an award winning songwriter and television producer and has worked on everything from large scale events to reality tv pitches with the likes of Bill Cosby, President George H.W. Bush, Superbowl Champion Don Shula, Legendary Basketball Coach Bobby Knight and many more. Nick is recognized as one of the top thought leaders in the business world and has co-authored the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business, Shift Happens and Power Principles for Success and has interviewed the top business leaders in the world, including Donald Trump, Richard Branson and Tony Hsieh, CEO of Zappos.com. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and has published books for more than 60 best-selling authors. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.
To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com
About J.W. Dicks:
J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.
J.W. represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.
A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets.
In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself. He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.
J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.
J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.
JWDicks@DicksNanton.com • 800.980.1626
http://www.DicksNanton.com
Tags: branding agency, branding and marketing, branding consultants, branding strategies, business consulting, business growth, celebrity agent, Celebrity Branding, celebrity lawyer, expert agent, music lawyer, Orlando Franchise Lawyer, Orlando Marketing, Orlando Music Lawyer, personal branding expert Posted in News | No Comments »
Friday, July 16th, 2010
Nick Nanton, Esq., personal branding expert and co-founder of the Dicks + Nanton Branding Agency, was recently featured on The Orlando Blog Spot as one of Orlando’s top personal brands along with the Orlando Magic’s Dwight Howard and pro golfer John Raser, among others.
Orlando, Fla. – July 16, 2010 – Best-selling author, Nick Nanton, Esq., marketing and branding expert and co-founder of the Dicks + Nanton Branding Agency, was recently featured in a piece on Orlando Blog Spot titled, “Top Orlando Personal Brands.” The author writes, “A strong and strategic personal brand can be one of the biggest advantages when looking for a great career in today’s job market…I wanted to share some top notch personal brands right here in our backyard of Orlando and Central Florida.”
Featured in the article were Orlando superstars, Dwight Howard, of the Orlando Magic; professional golfer John Raser; CEO of IZEA, Ted Murphy; real estate broker, Marc Grossman; and The Celebrity Agent, Nick Nanton, Esq. The article reads, “Nick Nanton is (also) known as the Celebrity Lawyer and has been responsible for creating the personal brands of a great number of people just like you. Nick is a blogger for Fast Company and uses a mixture of traditional press, social media and great imagery to expand his empire.
The strategy of developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments has led to Nick being known as “The Celebrity Agent.” Nick’s expertise on branding and marketing has been sought out and featured in the Los Angeles Times, Orlando Sentinel, The Chicago Tribune, The California Chronicle, DailyMe.com, FastCompany.com, USA Today, Newsweek and the Wall Street Journal, among others.
To read the entire feature, please visit http://orlandojobspot.blogspot.com/2010/07/top-orlando-personal-brands.html
To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com
About Nick Nanton, Esq.:
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.
Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.
Nick is an award winning songwriter and television producer and has worked on everything from large scale events to reality tv pitches with the likes of Bill Cosby, President George H.W. Bush, Superbowl Champion Don Shula, Legendary Basketball Coach Bobby Knight and many more. Nick is recognized as one of the top thought leaders in the business world and has co-authored the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business, Shift Happens and Power Principles for Success and has interviewed the top business leaders in the world, including Donald Trump, Richard Branson and Tony Hsieh, CEO of Zappos.com. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and has published books for more than 60 best-selling authors. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.
To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com
Tags: branding agency, branding and marketing, branding companies, branding consultants, branding strategies, business development, business growth, business marketing, celebrity agent, celebrity lawyer, entertainment law, expert agent, Orlando entertainment attorney, Orlando Music Lawyer, personal branding, personal branding expert Posted in News | No Comments »
Tuesday, July 13th, 2010
Nick Nanton, Esq. and JW Dicks, Esq., personal branding experts and top ten expert bloggers on FastCompany.com, discuss the media and LeBron James in a new blog featured on FastCompany.com.
Orlando, Fla. – July 13, 2010 – Co-founders of the Dicks + Nanton Branding Agency and best-selling authors, Nick Nanton, Esq., Celebrity Agent and JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development, were recently named top ten expert bloggers on FastCompany.com. Their most recent blog featured on the site, explores the frenzy surrounding the recent LeBron James “Decision” media blitz, specifically his ability to control the media and manage his personal brand.
The latest blog, titled “LeBron, The Media, and Your Message,” was featured on July 9th, 2010, under the leadership section of FastCompany.com. Dicks and Nanton explain how “companies must take control of their own brand message and use their own media to do so when possible.” The piece includes the following excerpt:
In a world where athletes and celebrities now have their own direct relationship with fans through social media channels, they can not only deliver the news, they can bring the eyeballs to watch the announcement. When the fans have fun and the media and the celebrity make money, who is to complain except the purist–and that cat is out of the bag.
Even though you may not have superstar status in your own market, don’t miss the point that this same formula can also be used in other ways. Local announcements of sports events or celebrity appearances can be used to create your own media appearances where you act as host, agent, deal maker, or sponsor depending on the role that best helps to elevate your personal brand. Use of news to expand your brand is not a new idea, but it’s taking on a new form that offers lots of opportunities.
The entire post is available at http://www.fastcompany.com/1668719/lebron-the-media-and-your-message
Nick Nanton and JW Dicks are two of America’s leading experts on using personal branding to build a business. Together, they emphasize building a personal brand, and the importance of online and offline marketing to their clients and give them strategies to expand their business in the current economy.
According to FastCompany.com, “Fast Company sets the agenda, charting the evolution of business through a unique focus on the most creative individuals sparking change in the marketplace. By uncovering best and ‘next’ practices, the magazine and website help a new breed of leader work smarter and more effectively. Fast Company empowers innovators to challenge convention and create the future of business.”
To learn more about Nick Nanton, J.W. Dicks and the Dicks + Nanton Agency please visit http://www.NickNanton.com and http://www.DicksNantonAgency.com
About Nick Nanton, Esq.:
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.
Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.
Nick is an award winning songwriter and television producer and has worked on everything from large scale events to reality tv pitches with the likes of Bill Cosby, President George H.W. Bush, Superbowl Champion Don Shula, Legendary Basketball Coach Bobby Knight and many more. Nick is recognized as one of the top thought leaders in the business world and has co-authored the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business, Shift Happens and Power Principles for Success and has interviewed the top business leaders in the world, including Donald Trump, Richard Branson and Tony Hsieh, CEO of Zappos.com . Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and has published books for more than 60 best-selling authors. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.
To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com
About J.W. Dicks:
J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.
J.W. represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.
A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets.
In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself. He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.
J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.
J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.
JWDicks@DicksNanton.com • 800.980.1626
http://www.DicksNanton.com
Tags: branding agency, branding and marketing, branding companies, branding consultants, branding strategies, business development, business growth, business marketing, celebrity agent, celebrity lawyer, expert agent, Fast Company, JW Dicks, LeBron James, Nick Nanton, personal branding Posted in News | No Comments »
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