Posts Tagged ‘branding agency’

Personal Branding Expert, Nick Nanton, Esq., Featured in UF Law Magazine Article Highlighting Entertainment Law

Friday, June 18th, 2010

Nick Nanton, Esq., personal branding expert and co-founder of the Dicks + Nanton Branding Agency, was recently featured in a University of Florida Law Magazine article about alumni practicing entertainment law.

Orlando, Fla. – June 18, 2010 – Best-selling author, Nick Nanton, Esq., marketing and branding expert and co-founder of the Dicks + Nanton Agency, was recently featured and quoted in UF Law Magazine. The article titled, “A Talent For Entertainment,” written by Kara Carnley Murrhee, focuses on several University of Florida Levin College of Law alumni who “have built successful careers navigating the maze of media issues that athletes, musicians or celebrity clients confront on a daily basis.” Murrhee writes, “Because of the close relationships they’ve forged with their clients, these attorneys often provide advice and counsel that extend beyond legalities into the realm of private and personal.”

In the article, Nick commented on how brand building is one of the most important structural necessities to building and maintaining a successful business. Nick remarked, “I teach my clients how to become the best-known expert in their industry by using the principles that entertainers use to lock out their competition and be in demand.”

“My job is to create enough buzz about my clients through the creation and distribution of content, that the media comes to us…In this new economy, I tell my clients they’ve got to be in the media business — you’ve got to be creating your own media so that you can control the message,” Nanton continued. “So that’s what we do by helping them create their own content, much like Oprah or Dr. Phil, and then pushing that content through various outlets both online and offline.”

This strategy of developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments has led to Nick being known as “The Celebrity Lawyer.” Nick’s expertise on branding and marketing has been sought out and featured in the Los Angeles Times, Orlando Sentinel, The Chicago Tribune, The California Chronicle, DailyMe.com, FastCompany.com, USA Today, Newsweek and the Wall Street Journal, among others.

The article also features other University of Florida Law School Alumni, including executive vice president and general counsel for MySpace, Lin Cherry; seasoned sports agent and solo practitioner at Pro First Sports Management in Jacksonville, Florida, Paul J. Healy; Darren Heitner, founder of Dynasty Athlete Representation; and Mark NeJame, leading defense and trial attorney and senior partner in the Orlando-based firm, NeJame, LaFay, Jancha, Ahmed, Barker & Joshi, PA.

The entire UF Law Magazine article can be found at http://www.law.ufl.edu/uflaw/10spring/features/a-talent-for-entertainment-law

To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter, television producer and, the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.

To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com

Personal Branding Expert, Nick Nanton, Esq., To Speak at Buffalo Niagara Sales And Marketing Executives Event

Friday, May 21st, 2010

Nick Nanton, Esq., personal branding expert and co-author of Celebrity Branding You®, will be the featured speaker at a dinner event hosted by Buffalo Niagara Sales and Marketing Executives

Orlando, Fla. – May 21, 2010 – Best-selling author, Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Dicks + Nanton Agency, will be the featured speaker at a monthly dinner meeting with Buffalo Niagara Sales and Marketing Executives (BNSME.) Nick will be speaking at the Buffalo Niagara Marriot in Amherst, NY on Monday, May 24, 2010 at 7:15pm.

The BSNME is a professional association that was established in Buffalo in 1942 by area sales and marketing leaders with the goal to improve the knowledge, standards, conduct and network of sales and marketing practitioners. Nick will be speaking about the importance of building a brand in the new economy.

Registration for the event can be found at http://www.bnsme.org/ems/regengine/event_page.php

Nick Nanton, Esq. is also known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments. Nick’s expertise on branding and marketing has been sought out and featured in The Los Angeles Times, Orlando Sentinel, The Chicago Tribune, The California Chronicle, DailyMe.com, USA Today, Newsweek and the Wall Street Journal, among others. Nick is also FastCompany Magazine’s Blogger on the subject of Personal Branding.

To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter, television producer and, the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.

To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com

About BNSME:

The Buffalo Niagara Sales and Marketing Executives is a professional association that was established in Buffalo in 1942 by area sales and marketing leaders with the goal to improve the knowledge, standards, conduct and network of sales and marketing practitioners. Our active membership is comprised of high-level executives of leading sales and marketing departments within Western New York’s most progressive companies. We invite you to learn more about our association through this website, attend an upcoming meeting and consider joining BNSME.

BNSME focuses on three primary services for our membership. BNSME is…
1. The Networking Center for Sales and Marketing Executive Decision Makers in Western New York
2. The Leader in Continuing Sales and Marketing Education for Marketing and Sales Executives as well as their Staffs
3. The Only Association in WNY Dedicated to Consistently Improving Professionalism within Sales and Marketing

Learn more at http://www.bnsme.org/

Personal Branding Experts, Nick Nanton and JW Dicks, Named to the Top Ten Bloggers on FastCompany.com

Wednesday, April 7th, 2010

Nick Nanton, Esq. and JW Dicks, Esq., personal branding experts and principals in the Dicks + Nanton Agency have been named to the list of top ten expert bloggers on FastCompany.com with their blog series, “Brand or Die.”

Orlando, Fla. – April 7, 2010 – Co-founders of the Dicks + Nanton Agency and best-selling authors, Nick Nanton, Esq., The Celebrity Lawyer and JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development, were recently named expert bloggers on FastCompany.com. Now, JW and Nick have been named to the top ten expert bloggers on the site.

Dicks and Nanton’s blog series, called “BRAND OR DIE,” is featured under the leadership section of FastCompany.com. According to their website, “Fast Company sets the agenda, charting the evolution of business through a unique focus on the most creative individuals sparking change in the marketplace. By uncovering best and ‘next’ practices, the magazine and website help a new breed of leader work smarter and more effectively. Fast Company empowers innovators to challenge convention and create the future of business.”

The latest installment of the blog titled, “Where Did You Come From? The Simple Question You Have To Answer First,” was posted on March 30th, and includes the following excerpt:

We all have some similar scenarios in our lives, but the beauty of our past experiences is in the details. Show one person a painting, ask them to point out what they find striking and she will tell you what she, “sees.” Show the same painting to another person and he will frequently see something very different. We often see the painting of our lives through distorted glasses. We just don’t realize that what we are seeing is not the same thing everyone else is seeing! Ask around and you will find out.

The entire post is available at http://www.fastcompany.com/1602335/where-did-you-come-from-the-simple-question-you-have-to-answer-first

Nick Nanton and JW Dicks are two of America’s leading experts on using personal branding to build a business. Together, they emphasize building a personal brand, and the importance of online and offline marketing to their clients and give them strategies to expand their business in the current economy.

To learn more about Nick Nanton, J.W. Dicks and the Dicks + Nanton Agency please visit http://www.NickNanton.com and http://www.DicksNantonAgency.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter, television producer and, the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.

To learn more about Nick Nanton and the Celebrity Branding Agency®, please visit http://www.NickNanton.com and http://www.CelebrityBrandingAgency.com

About J.W. Dicks:

J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.

J.W. represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.

A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets.

In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself. He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.

J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.

J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.

JWDicks@DicksNanton.com • 800.980.1626
http://www.DicksNanton.com

Personal Branding Expert, Nick Nanton, Esq., Featured in Los Angeles Times Article Discussing PETA Marketing

Monday, April 5th, 2010

Nick Nanton, Esq., personal branding expert and co-founder of the Celebrity Branding Agency®, was recently featured in a Los Angeles Times article about the marketing strategies of animal rights advocacy group, P.E.T.A.

Orlando, Fla. – April 5, 2010 – Best-selling author, Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Celebrity Branding Agency®, was recently quoted in a Los Angeles Times article titled, “Fur: In Vogue and in the Line of Fire,” written by Susan Carpenter. The article ran on March 28th, 2010, and delves into the marketing practices of controversial animal rights advocacy group, People for the Ethical Treatment of Animals (PETA.) The article specifically dealt with PETA’s controversial campaigns to discourage the wearing of fur.

In the article, Nick commented on how PETA uses celebrities to help advocate the banning of fur clothing. “PETA isn’t going to the Roseanne Barrs of the world,” said Nick Nanton. “”They’re going to people who set trends. You’ve seen them in US Weekly showing you what to wear before. Now they’re going to show you what not to wear.”

“Fur has always been associated with glamour and sexiness, so the closer you can get to glamour and sexiness and show people, ‘Hey, you can be sexy without fur,’ that’s the most successful pairing,” Nanton continued.

Nick Nanton, Esq. is also known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments. In addition to the Los Angeles Times, Nick’s expertise on branding and marketing has been sought out and featured in Orlando Sentinel, The Chicago Tribune, The California Chronicle, DailyMe.com, FastCompany.com, USA Today, Newsweek and the Wall Street Journal, among others.

The entire Los Angeles Times article can be found at http://articles.latimes.com/2010/mar/28/image/la-ig-peta-20100328

To find out more about and Nick Nanton, please visit http://www.CelebrityBrandingAgency.com and http://www.NickNanton.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter, television producer and, the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.

To learn more about Nick Nanton and the Celebrity Branding Agency®, please visit http://www.NickNanton.com and http://www.CelebrityBrandingAgency.com

Personal Branding Expert, Nick Nanton, Esq., Designated as Expert Blogger For FastCompany.com

Thursday, March 18th, 2010

Nick Nanton, Esq., personal branding expert and co-founder of the Celebrity Branding Agency®, will be featured as an expert blogger on FastCompany.com with his blog series, “Brand or Die.”

Orlando, Fla. – March 18, 2010 – Co-founders of the Celebrity Branding Agency® and best-selling authors, Nick Nanton, Esq., The Celebrity Lawyer and JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development, will be featured on FastCompany.com as expert bloggers.

Nick Nanton and JW Dicks are two of America’s leading experts on using personal branding to build a business. Together, they emphasize branding, and the importance of online marketing and social media to their clients and give them strategies to expand their business in the current economy.

Dicks and Nanton’s new blog series, called “BRAND OR DIE,” will be a featured blog under the leadership section of FastCompany.com. According to their website, “Fast Company sets the agenda, charting the evolution of business through a unique focus on the most creative individuals sparking change in the marketplace. By uncovering best and ‘next’ practices, the magazine and website help a new breed of leader work smarter and more effectively. Fast Company empowers innovators to challenge convention and create the future of business.”

The first installment of the blog titled, “BRAND OR DIE: The Downfall of the Institution and the Rise of the Personal Brand,” was posted on Tuesday, March 16th, includes the following excerpt:

    Now, in the new “Branded Economy”, you are all allowed to play the role you want in building your brand and building your value. If you don’t take control, you will risk becoming irrelevant and relegated to the position of a cog in someone else’s wheel. You will be at the mercy of a third party whose self-interest will always outweigh our own – just like the players in the sitcom The Office and the comic strip “Dilbert”.

The entire post is available at http://www.fastcompany.com/1585319/brand-or-die-the-downfall-of-the-institution-and-the-rise-of-the-personal-brand.

Kevin H. Ohannessian, Associate Editor of FastCompany.com remarked, “We’re excited that Nick is contributing to FastCompany.com. His insight into personal branding will be a valuable resource to the executives and creatives that frequent our site.”

To learn more about Nick Nanton and the Celebrity Branding Agency®, please visit http://www.NickNanton.com and http://www.CelebrityBrandingAgency.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter, television producer and, the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.

To learn more about Nick Nanton and the Celebrity Branding Agency®, please visit http://www.NickNanton.com and http://www.CelebrityBrandingAgency.com

Personal Branding Expert, Nick Nanton, Esq., To Speak at Impact With Ken McArthur, Mark Joyner, Mari Smith and Others

Wednesday, March 17th, 2010

Nick Nanton, Esq., personal branding expert and co-founder of the Celebrity Branding Agency®, will be a featured speaker at this year’s Impact San Diego conference, hosted by Ken McArthur.

Orlando, Fla. – March 17, 2010 – Best-selling author, Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Celebrity Branding Agency®, will be a featured guest speaker at the 2010 Impact Conference taking place in San Diego from March 19th – 21st. Hosting the event is Ken McArthur, Internet marketing expert and Author of the best-selling book Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.

Nick will be speaking along with some of the nation’s foremost experts in Internet marketing, personal branding, e-commerce, and other fields of business marketing. Some of the announced guests include relationship marketing specialist, Mari Smith; best-selling author, e-commerce and online marketing expert, Mark Joyner; business strategist and marketing expert, Dave Lakhani; CPA lead generation expert, Gill Ortega; Entrepreneur and COO of 123Employee, Daven Michaels, and direct response copywriting expert, Trevor Crook, among others.

McArthur describes this event as being about “reaching millions instead of thousands with your ideas, solutions, products and services and is designed to help corporations, non-profit organizations, small business people, authors, speakers, marketers and many others to reach the masses and make a difference.” The attendees will be “discovering cutting edge techniques in the areas of idea propagation, publicity, publishing, marketing, list building, advertising, motivation, persuasion, radio, television, magazines, social media, joint ventures, video production, corporate sponsorships and more.”

Nick Nanton, Esq. will be speaking about building your personal brand. Nick is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments.

To find out more about and Nick Nanton, please visit http://www.CelebrityBrandingAgency.com and http://www.NickNanton.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is Fast Company’s Expert Blogger on the subject of personal branding and is recognized as the nation’s leading expert on personal branding. He lectures regularly on the topic at the University of Central Florida, and his book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and, the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, and has appeared on ABC, NBC, CBS, and Fox television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen. For more information about Nanton visit http://www.NickNanton.com.

Your Direct-Mail Campaign is Only as Good as Your List

Wednesday, March 17th, 2010

We talk a lot about technology because it’s new and sexy, but sometimes it’s important to refocus on the basics. The basics may not be as sexy, but they have built great businesses for years and are still working for branding and marketing in the new economy.

Even in our highly digital world, branding consultants will tell you that the direct-mail campaign is still one of the most important tools in a branding agency’s bag. But even if you plan the best campaign, if your campaign doesn’t reach your intended recipients, you might as well throw your cash out the window.

When your mail piece arrives at the post office, it is feed into a machine to read the address and give it a barcode for delivery. That’s right, a machine. There is no guy in the backroom assigned to reading every addresses piece of mail that comes through the PO. Since you are dealing with a machine, you have to think like a machine, so while Florida, Fl, Fla, FL. and FL all mean the same thing to a human — to a machine reading a bulk list only one of these is correct. What does that mean? It means the other labels could delay or completely prevent your piece for ever reaching its destination. It’s true. (Wondering which one is correct? The two-letter state abbreviation in capital letters, no period.)

The problem with lists is that often the person entering the information is copying and pasting from another location. Sometimes that information is up to postal regulations, sometimes it is not. So, it is important for the person creating and maintaining your lists to know what is acceptable and what is not.

Here are some more pointers from USPS about addressing your mail:

• All capital letters
• No punctuation
• At least 10-point type
• One space between city and state
• Two spaces between state and ZIP Code
• Simple type fonts
• Left justified
• Put the attention line on top — never below the city and state or in the bottom corner of your mailpiece
• If you can’t fit the suite or apartment number on the same line as the delivery address, put it on the line ABOVE the delivery address, NOT on the line below
• Make sure your labels are straight — mail processing machines have trouble reading crooked or slanted information
• Words like “east” and “west” are VERY important

Learn this lesson now, friend. Otherwise you could loss a good portion of your list before you even get the mail out the door, and what will that do to the statistics for your personal branding?

Personal Branding Expert and Orlando Music Lawyer, Nick Nanton, Esq., Featured in Orlando Sentinel, Chicago Tribune Article

Friday, March 5th, 2010

Nick Nanton, Esq., personal branding expert and co-founder of the Celebrity Branding Agency®, was recently featured in an Orlando Sentinel article about the importance of artists having an entertainment attorney

Orlando, Fla. – March 5, 2010 – Best-selling author, Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Celebrity Branding Agency®, was recently quoted in an Orlando Sentinel article titled, “Showbiz Dreams? You’re Going to Need a Lawyer,” written by Roger Moore, Orlando Sentinel Movie Critic. The article stressed the importance of entertainment lawyers for those aspiring to be successful musicians, writers, actors and so on. Nick is a musician turned-turned-entertainment lawyer based in Orlando, Fla. and has worked with several bands and musicians including Between the Trees, The Black Rabbits, Johnny Bulford, Stan Lynch of Tom Petty & The Heartbreakers, Matt Collins, John McMillan, Michael J, A Day to Remember and others.

In the article, Nick was asked about various aspects of getting started in the entertainment business, and what steps can be taken to protect the artist as they venture into a industry that can sometimes be super-competitive. “Entertainment law is a complicated field for anybody to navigate,” said Nanton. One example given by Nick is as simple as finding out if your band name has already been used. “So many bands I run into have thrown up a Facebook page for their group without even finding out if somebody else got to that name first. Instant interstate trademark infringement problems.”

In addition to the Orlando Sentinel, the article also ran nationwide in such publications as The Chicago Tribune, The California Chronicle and DailyMe.com

Nick Nanton, Esq. is also known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments.

The entire article can be found at http://articles.orlandosentinel.com/2010-02-28/features/os-law-and-you-entertainment-20100228_1_rowling-writer-s-guild-wizard

To find out more about and Nick Nanton, please visit http://www.CelebrityBrandingAgency.com and http://www.NickNanton.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding, lectures regularly on the topic at the University of Central Florida, and his book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and, the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, and has appeared on ABC, NBC, CBS, and Fox television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen. For more information about Nanton visit http://www.NickNanton.com.

Personal Branding Expert, Nick Nanton, Esq., Inks Publishing Deal With Relationship Marketing Specialist, Mari Smith and CelebrityPress

Thursday, February 25th, 2010

Nick Nanton, Esq., personal branding expert and co-founder of the Celebrity Branding Agency®, has recently signed a publishing deal with internet marketing specialist, Mari Smith, through the CelebrityPress® label.

Orlando, Fla. – February 25, 2010 – Best-selling author, Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Celebrity Branding Agency®, has joined with noted relationship marketing and internet marketing specialist, Mari Smith, to publish a new book titled, “The Relationship Age.” Nick Nanton, Esq., along with business partner JW Dicks, Esq. recently signed a publishing deal with Mari Smith to release the book under their CelebrityPress® label.

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments.

Mari Smith has been active on Facebook and Twitter since early 2007. FastCompany.com dubbed her “the Pied Piper of the Online World.” She’s a Relationship Marketing Specialist and Social Media Keynote Speaker, Trainer and Consultant. Mari helps independent professionals, entrepreneurs and business owners to accelerate their business profits using an integrated social marketing strategy, with particular focus on Facebook and Twitter.

The forthcoming book, “The Relationship Age,” will feature Nick Nanton, Esq., JW Dicks, Esq. and Mari Smith, along with other leading experts, businesspeople and entrepreneurs from around the world. The book will explore how building relationships through social media can lead to profitable businesses

To find out more about and Nick Nanton, please visit http://www.CelebrityBrandingAgency.com and http://www.NickNanton.com

To learn more about CelebrityPress®, please visit http://www.CelebrityPressPublishing.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding, lectures regularly on the topic at the University of Central Florida, and his book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and, the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, and has appeared on ABC, NBC, CBS, and Fox television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen. For more information about Nanton visit http://www.NickNanton.com.

Personal Branding Expert, Nick Nanton, Featured As First Video Interview on EconomyHeroes.com

Tuesday, February 2nd, 2010

Nick Nanton, Esq., personal branding expert and co-founder of the Celebrity Branding Agency®, was recently featured as the first video interview on new entrepreneur-based website, EconomyHeroes.com.

Orlando, Fla. – February 2, 2010 – Best-selling author, Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Celebrity Branding Agency®, a Media, Marketing, PR & Business Development agency, was recently selected for the first video interview for new entrepreneur-fueled website, http://economyheroes.dreamhosters.com/.

According to the website, “Economy Heroes is an organization made up of ‘Entrepreneur Activists’ nationwide who want help our Economy Heroes do what they do best – CREATE JOBS! Less than 10% of emerging businesses survive, but those that do generate over 80% of employment in this country. We need ideas, information, events, etc., to move the needle on Entrepreneur success.”

Celebrity Branding Agency® CEO, Nick Nanton, Esq., specializes in personal branding as well as branding companies to help accelerate their business development and growth. Economy Heroes recently interviewed Nick about his first entrepreneurial experience. The video is called “An Economy Hero’s First Gig” and can be found at http://economyheroes.dreamhosters.com/2010/01/01/an-economy-heros-first-gig/.

Economy Heroes prefaced the video with this blurb, “Nick Nanton is an Economy Hero. He started early, as most Entrepreneurs do – ‘chasing the 8 Ball’ as he told me, for over eighteen years. He’s started a number of businesses and employed many with innovation, drive, and a gift for gab that makes Zig Ziglar look like a street mime. He’s a best- selling author who helps Entrepreneurs and celebrities develop their personal brands. He also owns a cool chain of ‘Professional Shaving’ establishments (www.kennedysbarberclub.com). He’s one of the off-the-hook catalysts who make up America’s competitive advantage.”

To find out more about and Nick Nanton, please visit http://www.CelebrityBrandingAgency.com and http://www.NickNanton.com

About Nick Nanton, Esq.:
Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments.

Nick serves as the Producer of America’s PremierExperts® television show, and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and, the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. He serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Celebrity Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, and has appeared on ABC, NBC, CBS, and Fox television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.
For more information about Nanton visit http://www.NickNanton.com.

The Celebrity Branding Agency®:

The Celebrity Branding Agency® is a Media, Marketing, PR and Business Development agency that guarantees results and specializes in Celebrity Branding® entrepreneurs, authors, speakers and professionals as celebrity experts in their field of business and helps them expand nationwide. JW Dicks, Esq. and Nick Nanton, Esq., New Media and Business Development experts, focus on helping their clients build fan bases that can be monetized through their unique blend of Media, Marketing & PR…Guaranteed™. For more information about The Celebrity Branding Agency® visit http://www.CelebrityBrandingAgency.com

 

       

Click play to listen to Brian Tracy speak about The Dicks Nanton Branding Agency!


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