Nick Nanton, Esq., The Celebrity Agent and personal branding expert, highlights how creative marketing can showcase your personal brand
Orlando, Fla. – September 14, 2010 – Co-founder of the Dicks and Nanton Branding Agency and best-selling author, Nick Nanton, Esq., recently posted a blog on his website http://www.CelebrityBrandingAgency.com, discusses the importance of creative marketing, citing an example from legendary rock band Cheap Trick.
The latest blog, titled “Personal Branding Tip: Choose To Be Different!” explains how Cheap Trick released their most recent album on 8-track, along with the more traditional mediums, and how they’ve been able to use this as a superb marketing tool. The piece includes the following excerpt:
Being involved in personal branding with our branding agency, this got me thinking about niche marketing and how personalities and businesses can use quirky and unorthodox branding and marketing methods to add to the desired perception of your brand.
I think this was a brilliant idea by Cheap Trick. I’ve always believed that when planning your marketing strategy, it’s always a good idea to see what others are doing, and do the opposite! Now, I’m not saying that you should neglect some of the more obvious forms of marketing – advertising, email campaigns, direct mailing, etc – but find that niche of your industry that you can also try to serve as well.
The music business is certainly a crowded marketplace – much like many other industries. Think of ways that you can separate yourself from the noise and stand out when it’s time for you to push a new product or service.
The entire post is available at http://www.celebritybrandingagency.com/blog/personal-branding-tip-choose-to-be-different.php
Nick Nanton and business partner, JW Dicks, are two of America’s leading experts on using personal branding to build a business. They emphasize building a personal brand, and the importance of online and offline marketing to their clients and give them strategies to expand their business in the current economy.
About Nick Nanton, Esq.:
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.
Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.
Nick is an award winning songwriter and television producer and has worked on everything from large scale events to reality tv pitches with the likes of Bill Cosby, President George H.W. Bush, Superbowl Champion Don Shula, Legendary Basketball Coach Bobby Knight and many more. Nick is recognized as one of the top thought leaders in the business world and has co-authored the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business, Shift Happens and Power Principles for Success and has interviewed the top business leaders in the world, including Donald Trump, Richard Branson and Tony Hsieh, CEO of Zappos.com. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and has published books for more than 60 best-selling authors. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.