Orlando, Fla. – March 5, 2010 – Best-selling author, Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Celebrity Branding Agency®, was recently quoted in an Orlando Sentinel article titled, “Showbiz Dreams? You’re Going to Need a Lawyer,” written by Roger Moore, Orlando Sentinel Movie Critic. The article stressed the importance of entertainment lawyers for those aspiring to be successful musicians, writers, actors and so on. Nick is a musician turned-turned-entertainment lawyer based in Orlando, Fla. and has worked with several bands and musicians including Between the Trees, The Black Rabbits, Johnny Bulford, Stan Lynch of Tom Petty & The Heartbreakers, Matt Collins, John McMillan, Michael J, A Day to Remember and others.

In the article, Nick was asked about various aspects of getting started in the entertainment business, and what steps can be taken to protect the artist as they venture into a industry that can sometimes be super-competitive. “Entertainment law is a complicated field for anybody to navigate,” said Nanton. One example given by Nick is as simple as finding out if your band name has already been used. “So many bands I run into have thrown up a Facebook page for their group without even finding out if somebody else got to that name first. Instant interstate trademark infringement problems.”

In addition to the Orlando Sentinel, the article also ran nationwide in such publications as The Chicago Tribune, The California Chronicle and DailyMe.com

Nick Nanton, Esq. is also known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments.

The entire article can be found at http://articles.orlandosentinel.com/2010-02-28/features/os-law-and-you-entertainment-20100228_1_rowling-writer-s-guild-wizard

To find out more about and Nick Nanton, please visit http://www.CelebrityBrandingAgency.com and http://www.NickNanton.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding, lectures regularly on the topic at the University of Central Florida, and his book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and, the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, and has appeared on ABC, NBC, CBS, and Fox television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen. For more information about Nanton visit http://www.NickNanton.com.

Orlando, Fla. – February 25, 2010 – Best-selling author, Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Celebrity Branding Agency®, has joined with noted relationship marketing and internet marketing specialist, Mari Smith, to publish a new book titled, “The Relationship Age.” Nick Nanton, Esq., along with business partner JW Dicks, Esq. recently signed a publishing deal with Mari Smith to release the book under their CelebrityPress® label.

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments.

Mari Smith has been active on Facebook and Twitter since early 2007. FastCompany.com dubbed her “the Pied Piper of the Online World.” She’s a Relationship Marketing Specialist and Social Media Keynote Speaker, Trainer and Consultant. Mari helps independent professionals, entrepreneurs and business owners to accelerate their business profits using an integrated social marketing strategy, with particular focus on Facebook and Twitter.

The forthcoming book, “The Relationship Age,” will feature Nick Nanton, Esq., JW Dicks, Esq. and Mari Smith, along with other leading experts, businesspeople and entrepreneurs from around the world. The book will explore how building relationships through social media can lead to profitable businesses

To find out more about and Nick Nanton, please visit http://www.CelebrityBrandingAgency.com and http://www.NickNanton.com

To learn more about CelebrityPress®, please visit http://www.CelebrityPressPublishing.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding, lectures regularly on the topic at the University of Central Florida, and his book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and, the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, and has appeared on ABC, NBC, CBS, and Fox television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen. For more information about Nanton visit http://www.NickNanton.com.

Orlando, Fla. – February 2, 2010 – Best-selling author, Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Celebrity Branding Agency®, a Media, Marketing, PR & Business Development agency, was recently selected for the first video interview for new entrepreneur-fueled website, http://economyheroes.dreamhosters.com/.

According to the website, “Economy Heroes is an organization made up of ‘Entrepreneur Activists’ nationwide who want help our Economy Heroes do what they do best – CREATE JOBS! Less than 10% of emerging businesses survive, but those that do generate over 80% of employment in this country. We need ideas, information, events, etc., to move the needle on Entrepreneur success.”

Celebrity Branding Agency® CEO, Nick Nanton, Esq., specializes in personal branding as well as branding companies to help accelerate their business development and growth. Economy Heroes recently interviewed Nick about his first entrepreneurial experience. The video is called “An Economy Hero’s First Gig” and can be found at http://economyheroes.dreamhosters.com/2010/01/01/an-economy-heros-first-gig/.

Economy Heroes prefaced the video with this blurb, “Nick Nanton is an Economy Hero. He started early, as most Entrepreneurs do – ‘chasing the 8 Ball’ as he told me, for over eighteen years. He’s started a number of businesses and employed many with innovation, drive, and a gift for gab that makes Zig Ziglar look like a street mime. He’s a best- selling author who helps Entrepreneurs and celebrities develop their personal brands. He also owns a cool chain of ‘Professional Shaving’ establishments (www.kennedysbarberclub.com). He’s one of the off-the-hook catalysts who make up America’s competitive advantage.”

To find out more about and Nick Nanton, please visit http://www.CelebrityBrandingAgency.com and http://www.NickNanton.com

About Nick Nanton, Esq.:
Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments.

Nick serves as the Producer of America’s PremierExperts® television show, and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and, the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. He serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Celebrity Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, and has appeared on ABC, NBC, CBS, and Fox television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.
For more information about Nanton visit http://www.NickNanton.com.

The Celebrity Branding Agency®:

The Celebrity Branding Agency® is a Media, Marketing, PR and Business Development agency that guarantees results and specializes in Celebrity Branding® entrepreneurs, authors, speakers and professionals as celebrity experts in their field of business and helps them expand nationwide. JW Dicks, Esq. and Nick Nanton, Esq., New Media and Business Development experts, focus on helping their clients build fan bases that can be monetized through their unique blend of Media, Marketing & PR…Guaranteed™. For more information about The Celebrity Branding Agency® visit http://www.CelebrityBrandingAgency.com

Orlando, Fla. – February 2, 2010 – Best-selling author, Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Celebrity Branding Agency®, a Media, Marketing, PR & Business Development agency, is preparing a series of guest lectures at the University of Central Florida. Nick has been asked to speak as part of ART 3945 BFA Seminar (Bachelor of Fine Art) course. This course is the professional exit orientation class for all majors completing the BFA degree.

Professor Robert Reedy said, “I asked Nick to join the staff in order to bring a ‘real world’ view point to the topics of professional self promotion, branding and communication…not to mention some of the legal and contractual issues regarding their art work.”

“Many universities never prepare their students for entrance into an art world that is immersed in business and self-promotion on a daily basis. Students who are not prepared to handle these issues, while remembering it is their art work that is always their main priority, will surely fail in the pursuit of their chosen profession. It’s almost guaranteed,” Reedy continued.

The UCF Department of Art and Digital Media have recently merged into one School of Visual Art and Design. This merger has created a new school of approximately 1,200 majors making them one of the largest visual art schools in the country.

“It is important for students to realize there is a huge adjustment between the protected and often closed environment of a university education and the real world of art. Nick’s presence will help us create a new paradigm for these students,” remarked Reedy.

Nick’s best-selling book, “Celebrity Branding You®: a Revolutionary System for Entrepreneurs and Professionals to Become the Go-To Expert, Dominate Your Field and Eliminate the Competition,” co-written with personal branding expert, JW Dicks, Esq., has been assigned as the course textbook.

To find out more about and Nick Nanton, please visit http://www.CelebrityBrandingAgency.com and http://www.NickNanton.com

About Nick Nanton, Esq.:
Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments.

Nick serves as the Producer of America’s PremierExperts® television show, and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and the co-author of the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business and Shift Happens. He serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Celebrity Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, and has appeared on ABC, NBC, CBS, and Fox television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.
For more information about Nanton visit http://www.NickNanton.com.

The Celebrity Branding Agency®:

The Celebrity Branding Agency® is a Media, Marketing, PR and Business Development agency that guarantees results and specializes in Celebrity Branding® entrepreneurs, authors, speakers and professionals as celebrity experts in their field of business and helps them expand nationwide. JW Dicks, Esq. and Nick Nanton, Esq., New Media and Business Development experts, focus on helping their clients build fan bases that can be monetized through their unique blend of Media, Marketing & PR…Guaranteed™. For more information about The Celebrity Branding Agency® visit http://www.CelebrityBrandingAgency.com

Orlando, Fla. – October 21, 2009 – Best-selling author, Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Celebrity Branding Agency™, a franchisor of independently owned and operated Media, Marketing, PR & Business Development agencies across the country, has been tapped to speak on a panel at this year’s Sang III conference.

The Sang III conference will take place from October 27, 2009 to October 29, 2009, and will be held at the Sofitel Hotel on famous Beverly Boulevard in the heart of Hollywood, California.

The promoters of the Sang III Conference had the following to say about this year’s event: “The core topic areas at SANG 3 will (as always) reflect key issues and opportunities facing the top thought leaders and entrepreneurs in the world as they navigate a challenging economy, filled with both emerging opportunities as well as pitfalls, and take on the opportunities created by a world that is increasingly becoming driven by information technologies that seem to change daily.”

One of the featured panelists will be Nick Nanton, Esq., The Celebrity Lawyer and co-founder of The Celebrity Branding Agency™. Nick specializes in Celebrity Branding® entrepreneurs, authors, speakers and professionals as experts in their field of business and helps them expand nationwide. Nick will be joining a panel with Andrew Lock, Founder of “Help! My Business Sucks!’ – a free, weekly web TV show that helps entrepreneurs to “get more done and have more fun,” and Kristin Morelli, multi-millionaire host (along with husband, David) of the radio show, “Everything is Energy.”

Nick, Andrew and Kristin, among others will be on the panel called “How to Fast Track Your Celebrity and Your Profits by Tapping Into The Power of New Media,” where they will discuss topics such as:

• How to Fast Track your Celebrity Status via your own WebTV show
• Why WebTV is one of the fastest and most effective ways to promote you, your brand and your products
• How to create and keep a loyal following in any industry
• The free place to host your videos that’s 10x better than YouTube.com
• The critical video success formula of E + E = P, that 99% of Marketers Ignore (to their downfall online)
• The 5 Simple words that never fail to grab the attention of the viewer / listener
• How to tap into the power of podcasting and internet radio to grow your customer base

Some of the other speakers sharing the stage with Nick Nanton include Jay Abraham, Keith Ferrazzi, Joe Sugarman, Ryan Lee, Gerhard Gschwandtner, Freddie Rick, Bill Glazer, Robert Allen, Mark Victor Hansen, Jeffrey Hayzlett, Mari Smith, Joel Comm, Jack Canfield, Tony Alessandra, John Kilcullen, Alex Mandossian, Ron LeGrand, Than Merrill, John Assaraf, Ellie Drake, Bill Bartmann, Brendon Burchard, Carol Cone, Roy Firestone, Darren Hardy, Jeffrey Hayzlett, Chet Holmes, Andrew Lock, Kristin Morelli, Dan O’Day, Stephen Pierce, Freddie Rick, Leigh Steinberg and Maryellen Tribby, among others.

To find out more about and Nick Nanton, please visit http://www.CelebrityBrandingAgency.com and http://www.NickNanton.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments.

Nick serves as the Producer of America’s PremierExperts® television show, and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and, the co-author of the best-selling books, Celebrity Branding You!™ and Big Ideas for Your Business. He serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Celebrity Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, and has appeared on ABC, NBC, CBS, and Fox television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.

For more information about Nanton visit http://www.NickNanton.com.

The Celebrity Branding® Agency:

The Celebrity Branding® Agency is a Media, Marketing, PR and Business Development agency that guarantees results and specializes in Celebrity Branding® entrepreneurs, authors, speakers and professionals as celebrity experts in their field of business and helps them expand nationwide. JW Dicks, Esq. & Nick Nanton, Esq., NewMedia and Business Development experts, focus on helping their clients build fan bases that can be monetized through their unique blend of Media, Marketing & PR…Guaranteed™. For more information about The Celebrity Branding® Agency visit http://www.CelebrityBrandingAgency.com

Orlando, Fla. – October 7, 2009 – Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Celebrity Branding Agency™, a franchisor of independently owned and operated Media, Marketing & PR agencies across the country, was recently a guest on “Life, Business and Money with Steven Kay,” a radio show broadcast on CNN 650 Radio News in Houston, Tex.

In 2004, Steven Kay started to work on a radio program that helped people achieve financial success. However, Steven knew that success depended on much more than just money. How we run our business, even how we manage our personal lives impacts this as well. He wanted to show people all the different aspects of life that cause both success and failure, everything from our health, lifestyle, marketing and advertising, technology, budgeting, investing, and more.

This idea became the premise for “Life, Business and Money”, the radio show that discusses every area of life and how they affect our success and productivity. Of course, Steven is not the expert in all of these areas, so he has put together a panel of advisors and guests who are the most knowledgeable about their specific industry.

On September 28, 2009, Steven’s guest was Nick Nanton, Esq., The Celebrity Lawyer and co-founder of The Celebrity Branding Agency™, Nick specializes in Celebrity Branding® entrepreneurs, authors, speakers and professionals as celebrity experts in their field of business and helps them expand nationwide. Nick Nanton, Esq., attorney by trade and entrepreneur by choice, focuses on helping his clients build fan bases that can be monetized through their unique blend of Media, Marketing & PR…Guaranteed™.

To find out more about and Nick Nanton, please visit http://www.CelebrityBrandingAgency.com and http://www.NickNanton.com

“Life, Business and Money”, airs every Monday – Thursday afternoon from 3p-4p on KIKK-AM 650 CNN Radio News, or the live web stream online at http://www.StevenKayLive.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments.

Nick serves as the Producer of America’s PremierExperts® television show, and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and, the co-author of the best-selling books, Celebrity Branding You!™ and Big Ideas for Your Business. He serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Celebrity Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, and has appeared on ABC, NBC, CBS, and Fox television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.

For more information about Nanton visit http://www.NickNanton.com.

Orlando, Fla. – September 28, 2009 – J.W. Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development and Nick Nanton, Esq., The Celebrity Lawyer, are announcing the launch of CelebrityPress™, a new publishing company specializing in business and marketing publications.

Dicks and Nanton, both best-selling authors, formed CelebrityPress™ to meet the needs of a growing sector of authors who are looking to increase their credibility and rise above their competition through publishing their expertise in print. CelebrityPress™ helps authors get their books out into the marketplace quickly and efficiently and has a unique profit sharing program that provides their authors with maximum royalties on the sale of their books.

Nanton and Dicks have developed a proven marketing strategy to help promote their clients’ books and propel them to best-selling status, and in turn, lead the authors to becoming Best-Sellers. Currently, JW Dicks and Nick Nanton are seeking experts who desire to become best-selling authors. By employing their marketing strategy, Dicks and Nanton are able to guarantee Best-Seller status, as well as induction into the National Academy of Best-Selling Authors™.

Nick Nanton and JW Dicks are also the co-founders of the Celebrity Branding Agency™, a franchisor of independently owned and operated Media, Marketing & PR agencies across the country.

To find out more about and JW Dicks, Esq. and Nick Nanton, Esq. please visit http://www.CelebrityBrandingAgency.com

The Celebrity Branding Agency™:

The Celebrity Branding Agency™ is a Media, Marketing, PR & Business Development agency that guarantees results and specializes in Celebrity Branding® entrepreneurs, authors, speakers and professionals as experts in their field of business and helps them expand nationwide. JW Dicks, Esq. & Nick Nanton, Esq., Media and Business Development experts, focus on helping their clients build fan bases that can be monetized through their unique blend of Media, Marketing & PR…Guaranteed™.

For more information about The Celebrity Branding Agency™ visit http://www.CelebrityBrandingAgency.com

J.W. Dicks:

J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.

J.W. represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.

A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets.

In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself. He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.

J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.

J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.

800.980.1626
http://www.DicksNanton.com

About Nick Nanton, Esq.:

Known as “The Celebrity Lawyer” for his role in developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments.

Nick serves as the Producer of America’s PremierExperts® television show,and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers . 

Nick is an award winning songwriter and, the co-author of the best-selling books, Celebrity Branding You!™ and Big Ideas for Your Business. He serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Celebrity Experts. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, and has appeared on ABC, NBC, CBS, and Fox television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is also a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen. For more information about Nanton visit http://www.CelebrityBrandingAgency.com.

I sent out about 18,000 direct mail pieces last month, and I learned a few lessons, just like I always do. Maybe I can save you a few dollars, and a few lessons by sharing some of the most important things I’ve learned over the years about direct mail.

Below is a list of 10 very important things you should look at when sending out direct mail.

10. Differentiate Your Marketing Piece – if it looks like everything else, it’ll get handled like everything else (put in the trash)

9. Your Mailing Should Have a Single Purpose – don’t ask your reader to do too much, they simply won’t. If you ask them to download a report, then go to a different website, then call your 800 number, then…. get the point? One thing. Really. One thing is all you should ask them to do.

8. Provide Several Ways for Prospects to Respond – Give them every conceivable way you can think of to reach you. Phone, email, fax, carrier pigeon– whatever it takes! The worst thing that can happen is that your mailing piece gets your prospect all hot and bothered, but at the time they want to respond, they can’t. For instance, what if they are reading your mailing piece but have to run out the door to a meeting. If you only give them a website, then they’ll have to wait until they return (which will probably never happen). If you give them a phone number to call, they’ll have the opportunity to call you while they’re running out the door on their way to their next meeting. Seriously think this through, mailing is expensive, particularly with stamps costing almost 50 cents each, you don’t want to blow any opportunity you get for someone to respond. (and YES many people have tested it and time and time again LIVE stamps outperforms metered mail or bulk mail. Buy crazy looking themed stamps, and put as many as you can to get to your postage amount. 2-4 stamps, crooked (seriously), makes it look like you really wanted this piece to get out to the person opening it.)

7. Measure the right metrics – ROI is all that matters. It doesn’t matter what percentage of people respond, or how much the mailing cost you to send out. The only thing that matters is if you made money in the end or got new leads to work (whatever your goal from the piece is).

6. Test, Test, Test, Test…. – you get the picture. Simple things like how many people are in a photo, whether they are male or female, old or young can change the response of a piece. There is no magic answer, just test.

5. One Mailing is NOT Marketing – one mailing is a test. On average it will take you 7-9 times to get a prospect’s attention. Don’t mail the first piece, get no response and then give up. Whatever the response on your first piece, it will usually increase exponentially on each additional piece.

4. Include a “Call to Action” – You’ve got to tell people what to do when they read. Don’t just tell them all about your products and services, you’ve got to give them written instruction on what to do next. For example: Call us today for a free consultation and a complimentary $50 gift card just for inquiring! Or something that tells them exactly what to do. If you don’t tell your prospects what to do, they won’t do anything and they’ll move onto the next piece of mail in the pile.

3. Keep a Recognizable Element to All Marketing Pieces – if you’re going to all the trouble to mail people multiple times, make it known that you’re the same person or company that’s been trying to reach them, and that you continue to try. If you send out 7 – 9 pieces that don’t have a common element, you will not have as good of a chance at being recognized. Think about it, wouldn’t it peak your interest if you saw the same logo, photo or slogan in your mail box 5 or 6 times in a short period of time?

2. Personalization – How many mailing pieces do you read that say “Dear Valued Prospect/Customer/Client.” Right, none. Don’t be lazy, don’t be cheap, personalize as much as you can. You can certainly personalize letters, and now even graphic postcards are becoming easy to personalize. If you need a source for this, let me know. Also, I’ve been testing Personalized URL’s or “purls” for short, that contain the prosect’s name in the web address, for example: www.DOMAINHERE.com/John.Doe and then I send it to John Doe. The good news here, is with any proper Purl system, whether John Doe contacts you once he reaches your site or not, because he entered in his unique url, you get a record of his visit. So, even if he’s shy and doesn’t respond, you know he was interested enough to visit the site and then you can take a few more shots at him with follow up letters. This is a great strategy to pare down a list. Suppose you have a starting list of 2000 people. If 3% of the people come to the Purl page, that would be 60 people. It’s a lot cheaper to pound away at 60 prospects that have indicated they are interested, than it is to keep mailing to 2000 people who you have no idea are interested or not.

1. Don’t rely on one marketing Method – Direct mail is a great COMPONENT, not the single solution. The same can be said for Websites, SEO and Pay Per Click, Email, Ezines, Display Ads etc. Use multiple media and track their responses separately. If you want the easy way to do this, assign different 800 numbers to each piece of media (1 for the website, 1 for the postcard, 1 for the phone book ad, 1 for each magazine or newspaper ad that you place, etc) then check out my good friend The ROI Guy at www.YourROIguy.com – tell him I sent you. Richard will take care of you!

Feel free to let me know your thoughts as well as if you have any tips I might have left out by commenting below.

Celebrity Business Makers and co-authors of Celebrity Branding You™, JW Dicks and Nick Nanton, are announcing the opening of McIntyre & Associates Celebrity Branding® Agency, their first branding agency franchisee in Canada.

Orlando, Fla. – September 2, 2009 – Tapping into the entrepreneurial spirit that helped launch Dicks, Nanton and Glass Celebrity Branding® Agency here in the United States, J.W. Dicks, Esq. and Nick Nanton, Esq. are proud to announce the opening of their first Celebrity Branding® Agency franchisee in Canada, McIntyre & Associates Celebrity Branding® Agency.

McIntyre & Associates Celebrity Branding® Agency will be helmed by Boldly Beautiful International CEO and founder Dawn McIntyre. McIntyre will be implementing the proven Celebrity Branding® methods throughout her territories of Calgary, Alberta and Banff, Alberta.

The Celebrity Branding® Agency melds the traditional outlets of mass media and the burgeoning world of targeted media, including offline and online media to create momentum, start a buzz, and drive attention to their clients. Using modern media strategies based on tried and true principles, fashioning a blend of online and offline marketing platforms (including social media) to convey a single and penetrating, personality driven message, the Celebrity Branding® Agency has created an unbeatable business model for the modern age. It’s a blend of ad agency and PR firm meets modern business development and marketing consultant that then integrates multiple channels of media to drive home a single, unforgettable theme—and even includes accountability.

Principals in The Celebrity Branding® Agency, co-authors of the bestselling book Celebrity Branding YOU™ and partners in the TV and media enterprise America’s PremierExperts®, Dicks and Nanton have spent years developing the Celebrity Branding® potential of professionals and business owners, and have now expanded into Canada.

“We tested the system by developing the Dicks, Nanton and Glass’ Celebrity Branding® Agency,” says Dicks, “and now franchisees will have a chance to open up their own Celebrity Branding® Agencies on a local level. The national and international credibility that our agencies can bring to a local business owner is a great testament to the new methods of media and marketing that technology and new media have afforded us. This type of franchise can be a profit center for a smart entrepreneur seeking to launch a new business or as an addition to an existing professional service business. In this economy where people are constantly reinventing themselves and venturing into new careers, there is unlimited potential.”

The goal of JW Dicks, Esq. and Nick Nanton, Esq. with this venture is to build the largest independently owned Media, Marketing, PR and Branding Agency in the world—and they know the best way to achieve that aim is to have a trusted advisor (i.e. the franchisee) in every city.

To find out more about Celebrity Branding® Agency Franchises visit http://www.CelebrityBrandingAgency.com

The Celebrity Branding® Agency:

The Celebrity Branding® Agency is a Media, Marketing, PR and Business Development agency that guarantees results and specializes in Celebrity Branding® entrepreneurs, authors, speakers and professionals as celebrity experts in their field of business and helps them expand nationwide. JW Dicks, Esq. & Nick Nanton, Esq., NewMedia and Business Development experts, focus on helping their clients build fan bases that can be monetized through their unique blend of Media, Marketing & PR…Guaranteed™. For more information about The Celebrity Branding® Agency visit http://www.CelebrityBrandingAgency.com

Important Notice: The Celebrity Branding Agency® is not currently being offered in California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Rhode Island, North Dakota, South Dakota, Virginia, Washington and Wisconsin at this time.

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