Nick Nanton, Esq. co-founder of the Celebrity Branding Agency™, was recently quoted in an article on TheStreet.com about celebrity marketing and branding of alcohol products.
Orlando, Fla. – July 22, 2009 – Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Celebrity Branding Agency™, a franchisor of independently owned and operated Media, Marketing & PR agencies across the country, was recently interviewed about his opinion on the effectiveness of celebrities marketing and branding adult beverages.
The article, written by Jason Notte, called “So Over It: Celebrity Booze,” was a feature article on TheStreet.com and discusses the growing trend of celebrities using their brand to market adult beverages. Notte sites examples of Justin Timberlake having his own tequila, Kid Rock having his own beer, and Diddy getting a 50% share of Diageo’s Ciroc Vodka. These branding strategies have helped boost an otherwise shrinking market.
The article quotes celebrity branding expert and branding consultant, Nick Nanton, Esq. saying, “You don’t want people thinking about the name Ciroc, you want them thinking about Diddy.” “He ideally wants them to go buy a bottle of Diddy,” Nick continued.
Nick Nanton, Esq., The Celebrity Lawyer and co-founder of The Celebrity Branding Agency™ specializes in Celebrity Branding® entrepreneurs, authors, speakers and professionals as celebrity experts in their field of business and helps them expand nationwide.
In the Article, Jason Notte writes, “Perhaps no one has had more success cashing in on celebrity alcohol than Drinks Americas. The company partnered with Donald Trump on vodka and with Willie Nelson on Old Whiskey River Bourbon. Their celebrity cache lessened brand-building promotion costs and increased the chance of someone trying a shot.”
“If there wasn’t demand for such products, Drinks Americas certainly created it. Trump’s line sold 100,000 cases in its first year, while Willie has been good for 7,000 cases a year since launching in 2001,” continued Notte.
To read the full article, please visit http://www.thestreet.com/story/10546862/2/so-over-it-celebrity-booze.html
The Celebrity Branding Agency™:
The Celebrity Branding Agency™ is a Media, Marketing & PR agency that guarantees results and specializes in Celebrity Branding® entrepreneurs, authors, speakers and professionals as celebrity experts in their field of business and helps them expand nationwide. JW Dicks, Esq. & Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, focus on helping their clients build fan bases that can be monetized through their unique blend of Media, Marketing & PR…Guaranteed™. For more information about The Celebrity Branding Agency™ visit http://www.CelebrityBrandingAgency.com
About Nick Nanton, Esq.:
Known as “The Celebrity Lawyer” for his role in promoting, marketing and creating Celebrity Experts across such diversified fields as entertainment, health and fitness, law, medicine, personal development, finance, and real estate, Nick represents many top Celebrity Experts and serves as the Producer of America’s PremierExperts™ television show. He also produces The Next Big Thing™ radio show, designed to recognize the top Celebrity Experts and bring their solutions to consumers and media outlets alike.
Nick is the co-author of the best-selling book, Celebrity Branding You™ and serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Celebrity Experts. Nick and his longtime business and law partner, JW Dicks, Esq., use their proprietary Celebrity Branding® process to help entrepreneurs, professionals, CEOs, authors and professional speakers realize their dreams of becoming Celebrity Experts, create multiple revenue streams through IDEA Marketing™, and ultimately grow their organizations based on their teachings and systems.
The CEO of the Celebrity Branding Agency™, Nick, along with partners JW Dicks, Esq. and Lindsay Glass, develop online fan bases for their clients through CelebritySites.com, while coaching those who desire to reach Celebrity Expert status through their unique Ultimate Celebrity Branding Experience™ program.
Nick’s impressive path of professional accomplishments has not just set industry standards, but has propelled him into the national spotlight. Nick has been named “Best of the Bar” and has even been referred to as “One of Orlando’s Top 10 Young and Powerful.” Prior to his days as an attorney, Nick spent more than a decade immersed in the entertainment industry. As an award-winning songwriter and television producer, he has worked on projects and negotiated deals from large-scale events to reality television shows—involving celebrities from a wide array of genres including President George H.W. Bush, Bill Cosby, Bill Rancic, season one winner of NBC’s hit TV show “The Apprentice”, Don Shula of the Miami Dolphins, Legendary College Basketball Coach Bobby Knight and Rock ‘n Roll Hall of Famer, Multi-Platinum Recording Artist/Songwriter and Drummer for Tom Petty and the Heartbreakers, Stan Lynch, among others.
Through his experience with celebrities, Nick has “cracked the celebrity code” allowing him to propel his clients to celebrity status in their business niche, increasing their profits and locking out their competition.
With a reputation as an energetic speaker and author, Nick’s work entails the Dicks & Nanton Business Law Library, as well as the educational courses 7 Secrets to Making Real Money with Your Music (co-authored with Bob Baker, author of the Guerilla Music Guide to Music & Marketing), Celebrity Franchising You™ and Blueprint to Millions.
Nick has been featured in USA Today, The New York Times, Entrepreneur® Magazine, and many more national publications on subjects ranging from branding, marketing and law, to American Idol.
Nick currently serves as Managing Director at the Law Firm of Dicks & Nanton P.A., is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business.
Prior to founding the Dicks & Nanton companies, Nick served as CEO of Cinemark Music Group LLC, a subsidiary of Cinemark USA, Inc., one of the largest motion picture exhibitors in North America with 3,288 screens in 33 States and Internationally. He is the past Chairman of the Orange County Bar Association’s Entertainment Law Committee, serves on the Executive Council of the Entertainment, Arts and Sports Law Section of the Florida Bar, the Board of the Florida Hospital Foundation and is a member of Florida Blue Key – Florida’s Oldest and Most Prestigious Leadership Honorary.
Nick is a member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and casts a vote on the annual GRAMMY® Awards and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen. For more information about Nanton visit http://www.NickNanton.com.