It’s a big problem, with a simple solution.

To learn the solution, watch this 2 minute video I prepared for you:

As always, I’m here to help and I wish you a very safe and prosperous New Year.

~ Nick

Would you trade places with a 3 foot man in a wheelchair?

Before you say “NO WAY!”you need to watch this video from a friend of mine, Sean Stephenson (it’s only about 3 minutes and TRUST ME, it’s worth watching):

Seriously, just watching this 3 minute video of Sean, will eliminate any and all self defeating beliefs within you.

I hope this helps you realize, as it did for me, that anything is possible and that you really can achieve anything.

This is beyond inspiring – it’s a wake up call for all of us.

And, if you like what you see, you can help-me-help Sean. Sean got a pilot deal for a show about his daily life, struggles and achievements, on the Biography Channel. He needs all of us to tune in, in order to get him enough viewers to push his show to the next level, so he’ll get it funded and can take his inspirational story to millions of people, to help them overcome adversity. If you like what you see on the short clip I just shared with you, PLEASE mark your calendar and tune in for Sean’s debut.

The show premiers Sunday, November 15th at 7PM

and 11PM PT, 10PM ET on the Biography Channel.

Make sure you tune in, and find out why Jimmy Kimmel calls him ‘the Yoda of personal development’.

If you watch *only one* tv show this year, make it this one.

Thanks for your help with this. Please feel free to forward this around and make it as “viral” as you like. It’s your chance to help a lot of people out there.

Nick

It’s an article written by AdWeek that shows that Business Leaders are the “Most Persuasive” Celebrity Endorsers of products in ads. Business Leaders Ranked Highest with 37% of the “Most Persuasive” vote, followed by athletes (21 percent), TV/movie stars (18 percent), singers/musicians (14 percent) and former political figures (10 percent).

Read the entire article here:
http://www.adweek.com/aw/content_display/data-center/research/e3i26911e62ce1ee0f7592607732d0b6d57

So, that leads me to the question, what are you doing to become the business celebrity that endorses your own products or services?! If nothing, you need to start seriously considering it.

It started in Los Angeles Monday night when I attended Richard Branson and his mother’s charity event “Rock the Kasbah”, a private function with 350 people in attendance who gathered to raise money for budding entrepreneurship in Morocco. It was a star-studded event where I got the chance to meet and even interview the Billionaire, check out his somewhat fumbled answer to my question here.

I also got to watch Lindsay Lohan walk the red carpet and even chatted with her for a minute. Check out the video I shot here. The evening was rounded out by performances from Estelle, Gavin Rossdale and Natasha Beddingfield and was overall a huge success. It was great to see so many people supporting entrepreneurship in the global economy even in these unique economic times.

The rest of the week, I spent at an invite only mastermind group for 7-figure speakers and best-selling authors. It was a room filled with 100 of the most prominent speakers, marketers and businessmen and women of today. I was absolutely humbled to be invited to share the stage and speak about how to leverage new media to grow your business. I got the opportunity to share the stage with:

Jay Abraham (legendary business strategist)
Chet Holmes (Consultant to more than 60 fortune 500 Companies)
Jeffrey Hayzlett (Chief Marketing Officer of Kodak)
Mark Victor Hansen & Jack Canfield (Authors of the 160 million-seller book series, Chicken Soup for the Soul)
Ron LeGrand and Robert Allen (Legendary Real Estate Educators)
Bill Bartman (Billionaire Oil Tycoon)
Bill Glazer (Dan Kennedy’s Business Partner)
Mari Smith (Social Media Expert)
Perry Marshall (World’s Leading Expert on Pay Per Click Marketing)
Alex Mandossian (Legendary Internet Marketer)
Joe Sugarman (Legendary Marketer and Founder of BluBlockers)
Ryan Lee (The Continuity King)
Andrew Lock, Jimmy Vee and Travis Miller (Internet TV Phenoms)
And the list goes on and on and on.

What struck me about this room was how genuinely friendly and willing to help all of these people were. They were all there to foster old relationships as well as to jump start new ones.

The conversation permeating the stage, every corner of the room, and the impromptu hallway brainstorming sessions was that of the new age of relationships. The main point being this:

Your customers and prospects are dying to engage online…but you’ve got to give them a good reason to engage with you!

And it was my good friend Andrew Lock, of HelpMyBusiness.com that spelled it out in a flash, almost as if it were second nature, and I believe many people missed it! But here is the new rule of engagement:

Entertainment + Education = Engagement

That’s it! The reason why many forms of traditional media are losing their audience is because they are only focusing on either Education of Entertainment. And the ones that aren’t focusing on either, are shutting their doors even faster! It’s a simple, but brilliant concept. It’s what I’ve always tried to say, albeit much more clumsily, but Andrew put it perfectly. If you can give your clients and prospects Education and Entertainment, you’ll be the one they want to engage with and ultimately do business with.

Most of you are great at providing educational content, so if you’re wondering how to Entertain a bit more, check out Andrew’s videos at www.HelpMyBusiness.com – he’ll give you some great ideas

Here’s the link:

http://blog.tunecore.com/2009/09/direct-to-fan.html

In any event, today they had a post titled “The Journalist’s Guide to YouTube” that had some great tips in it, but the one that really caught my eye was the last one was a section titled “How Journalists Can Use YouTube” that discussed a really cool way for people all over the world to broadcast local news, and a link to educational content that will teach you how to do it well.

They mentioned that one of the toughest things for broadcasters, traditionally, was to get video content from people in local communities, talking about news right as it happens around them. Twitter has obviously made this type of reporting available to anyone with a cell phone, but I hadn’t considered how video could revolutionize this new way of reporting by showing user generated videos on your local news channels. Think about the repercussions of that for not just news, but for TV programming in general as the web continues to take over “what” and “how” we watch video.

Check out the post here, hopefully it’ll get your juices flowing like it did mine!

It turns your photos and videos into movie preview style videos. They look better than just about anything else I’ve seen. Enjoy!

We also had some great training sessions including a spectacular 3 hour social media marathon session with Peter Shankman from HelpAReporterOut.com on how he grew his following with social media from 0 to over 100,000 and built a million dollar business in a little over a year.

Our final adventure was on a private yacht (the same one they used on the show The Apprentice!) out to the Statue of Liberty to celebrate our Entrepreneurial Freedom. (here is a link to a pic I took of the Statue of Liberty: http://www.facebook.com/photo.php?pid=59418242&id=2008767#/photo.php?pid=7973266&id=507820116 )

As we were out there on the water, Jack gave a really moving speech about our entrepreneurial freedom that got me thinking.

What he said is that it’s up to you and I, the entrepreneurs in the country to take the bull by the horns, and blaze the trails for others to find their financial freedom. As entrepreneurs, we are the ones with the power to steer this new economy into greener pastures and bluer skies.

Whether you realize it or not, others in economic meltdown are literally waiting on you to show them the new way to operate and be successful in the new economy. The new economy is very different, and many people are having a rough time finding their way through it. To many, they have seen their longstanding business models get wiped away overnight, and now they’re looking for direction, from someone like you, to show them the way in this new economic environment.

The beauty of this, is that if you help others get what they want and need, you will ultimately get what you need! It’s a win-win for both of you!

The only problem is, if they don’t know you exist, how can you help them?! So, I ask you, are you doing everything you can to promote who you are and how you can help right now? There are many people out there searching for you, and you need to let them know where you are!

If you know you’re not marketing yourself, and your expertise as effectively as you could be, which isn’t allowing you to help more people (which as you know ultimately helps you), then email me and I will send you absolutely free a copy of our special report that tells you things you can do right now to get your message out. Now is not the time to sit back and wait for the economy to improve. Now is the time to take bold action and I think this report will help you. It’s my gift to get things moving.

1. Websites
2. Blogs
3. Articles

If you haven’t read that post yet, you can read it by clicking here

Now we’ll get to the other 2 that I promised you. Let’s get started:

4. Press Releases

This is an easy concept, but most people miss it. So, you may want to read this part twice.

People do not know what you are doing unless you tell them.

It’s as simple as that. Did you land a big settlement? Did your practice just celebrate its 20th anniversary? Are you under new management? Are you opening a new location? Are you involved in a charitable cause?
These are just a few of the questions that most of your clients would love to know. If they don’t know, you simply aren’t effectively communicating the answers. Having a “latest news” section on your Web site and in newsletters, where you can post press releases, allows you to post such items in a manner that makes them look like news, not like you’re bragging about yourself. Write in the third person for these posts, and they will really keep your clients in the loop.

Not to mention, if you didn’t already guess, you can syndicate the press releases for even more exposure! If you are using the same key words (the words you want to be found under when people type those words in Google), then you should start to dominate the first page of Google. Your competition will love this! And, of course it will make your potential clients’ decision to contact you an obvious one.

5. Newsletters

This is “an oldie but a goodie.” We’re talking about real paper here people, the kind you have printed with ink that you can mail to your clients and prospects and hand out to everyone you meet.

A newsletter is really just a collection of information presented in any fashion you want. Some people choose to have them in color with bright photos on glossy paper, and others choose to print them on their laser printer in black and white with nothing but text. Both strategies work. The key factor to realize here is that this is a way to stay at the top of your clients’ minds. With a newsletter, they will receive whatever information you want to give them at whatever time intervals you choose to give it to them.

You can fill your newsletter with the latest information in your practice area that will make your clients take action and call you. Or, you can write about helpful tips that will help them avoid needing a lawyer (don’t worry, try as they might, they always need you! But at least now they know you’re here to help not just to send bills.) The possibilities are endless, and this works in every practice area!

A newsletter is essentially a way for you to speak to all of your clients and prospects every month, to let them know how you can help them, just like you’ve been helping others, but you don’t have to pick up the phone or write an email to each one of them. You can do it all at once by writing a newsletter.

WARNING: Be prepared for people to get absolutely hooked on your newsletter. We have heard several stories about customers calling to ask why they hadn’t received their newsletters yet because they always look forward to them in their mailboxes at a certain time of the month! Wouldn’t you like to build a huge list of these loyal fans?

There you have it, 5 of the many strategies that will have your clients learning everything you want them to know about you. , Most importantly, you are building your reputation that you are the expert they should call when they need what you have to offer. If you would like to learn more strategies we invite you to sign up for our free newsletters and magazines at www.CelebrityBrandingAgency.com. Building Celebrity status can grow your practice exponentially, so get started today!