Business

Your Brain on StorySelling

At this point in life, I’m sure everyone has heard that there are two separate sides of the brain – the right and the left. The right side is more artistic, where the left side is more logic based. Michael Gazzaniga from UC Santa Barbara studied the relationship between the right and […]

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The Origin of Story Telling and StorySelling

If you’ve read our Wall Street Journal Best-Selling Book, StorySelling, you’re sure to remember the story of Gronk. For those who don’t here’s the lowdown: Gronk is just your basic, everyday man of 15,324 BC. He love’s his wife, his kids and relaxing after a good long day of hunting. He doesn’t […]

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Harry Potter and Personal Branding

This Blog originally appeared on FastCompany.com. — Original post: http://www.fastcompany.com/1671298/harry-potters-personal-brand-profits The Wizarding World of Harry Potter opened at Universal Studios Orlando June 18 and the studio is reporting rising attendance and guest spending. This is of particular significance since Universal’s theme park attendance had been hurt by the global recession and travel […]

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Your Direct-Mail Campaign is Only as Good as Your List

We talk a lot about technology because it’s new and sexy, but sometimes it’s important to refocus on the basics. The basics may not be as sexy, but they have built great businesses for years and are still working for branding and marketing in the new economy. Even in our highly digital […]

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Great Video Tool

If you’re looking for something a little different for your website, whether it be for marketing or for pleasure, you’ve got to check out Animoto It turns your photos and videos into movie preview style videos. They look better than just about anything else I’ve seen. Enjoy!

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