Blog


Leverage Your Personal Brand and Achieve Direct Mail Success

No matter how much time and how many resources you commit to personal branding, you can’t generate income without leveraging your brand as part of a marketing campaign. Creating a brilliant personal. […]...continue reading

Personal Branding Like The Stars: How A Systematic Approach Will Revolutionize Your Business

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and Mikkel Pitzner can be found here: Personal Branding Like The Stars: How A Systematic Approach Wil. […]...continue reading

Zero in On Your Target Market

Before you can create an effective personal brand and leverage it through a marketing campaign, you need to zero in on your target market. This sounds obvious, I know, but you wouldn’t believe how m. […]...continue reading

How to Build a Brand-Centered Newsletter

As a business, one of the most important things you can do is maintain top-of-mind awareness within your market. You want your business to be constantly on the minds of consumers in your market, so th. […]...continue reading

Personal Branding: How NOT to Use Twitter

Most of this time, this blog focuses on practical strategies and tactics that will help you enhance your personal brand, with the ultimate goal of positioning you as a respected celebrity expert withi. […]...continue reading

Larry King Embraces Internet TV--Should Your Brand Follow Suit?

This post was originally featured on FastCompany.com.  The original blog can be found here: Larry King Embraces Internet TV--Should Your Brand Follow Suit? Larry King is back...kind of. The legendar. […]...continue reading

Does Your Brand Resonate with Your Target Market?

There are many factors that go in to creating an effective brand, whether personal or corporate. From the colors you utilize to the attributes you seek to highlight, there are a tremendous amount of d. […]...continue reading

Don't Be Like Rush: Tough Lessons In Crisis Management

This post was originally featured on FastCompany.com.  The original blog can be found here: Don't Be Like Rush: Tough Lessons In Crisis Management Whatever you may think of his political views, ther. […]...continue reading

Four Branding Channels You Haven't Thought Of

We have talked frequently in this space about a number of common channels that can be leveraged for personal branding. These channels include appearing on TV, writing a book, publishing articles in na. […]...continue reading

Revolutionize Your Business: Stop Competing on Price

Building a business is a process—you’re never “done.” And there is rarely a single point in time that you can look back at and say “THAT’S when we became a world-class business.” However. […]...continue reading

Establish Value With a Strong Personal Brand

I have been talking recently about the importance of competing on value, not on price. When your business can charge higher prices than the competition in your market, yet still attract business becau. […]...continue reading

What Apple Can Teach You About Competing on Price

This post was originally featured on FastCompany.com.  The original blog can be found here: What Apple Can Teach You About Not Having To Compete on Price Rumors are swirling across the blogosphere r. […]...continue reading

Personal Branding: Lessons From the 2012 Grammys

The 2012 Grammy Awards were held earlier this month at the Staples Center in Los Angeles, and once again I had the privilege to attend, along with a group of over 30 clients that were in town for our. […]...continue reading

Personal Branding: What We Can Learn from Adele

Earlier this month, I had the privilege of once again attending the Grammy Awards in Los Angeles, along with a group of over 30 clients that were in town for our Annual Hollywood Mastermind Meeting. T. […]...continue reading

What the GOP Primary Can Teach You About Your Personal Brand

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: The GOP Primary Proves Personal Branding Isn't Optional The race to become the Republican presid. […]...continue reading

Does Your Website Reflect Your Personal Brand?

What should a strong website accomplish? It should represent your company accurately. It should provide information regarding the products and services you offer. It should generate leads. And… it s. […]...continue reading

Personal Branding: Your Social Media Strategy

Social media platforms like Facebook, Twitter, and LinkedIn are continuing to grow in popularity at an astounding rate. These platforms provide an unprecedented opportunity for business owners to conn. […]...continue reading

Capitalize on Your Points of Differentiation to Create a Powerful Personal Brand

A primary objective of every personal branding campaign is to create a brand that helps you stand out from the crowd. A strong personal brand is both distinctive and memorable—which means that it is. […]...continue reading

Lebron James is Back—What Can He Teach You About Your Personal Brand?

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1804460/lebron-james-is-back-what-can-he-teach-you-about-your-persona. […]...continue reading

Do You Have a Plan… and a System?

Every successful personal branding campaign features two components: a plan, and a system to ensure that the plan is successfully implemented. Without both of these components, no branding campaign wi. […]...continue reading

Netflix and the Power of Perception

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1797961/netflix-and-the-power-of-perception Over the last couple of m. […]...continue reading

Personal Branding 101: “But I Don't Need a Personal Brand"

I once had a business owner tell me, “Nick, I don’t need a personal brand. My business isn’t flashy and neither am I. My customers know me as trustworthy, honest, and reliable—what more do I n. […]...continue reading

Lock Out Your Competition With a Strong Personal Brand

A strong personal brand provides many benefits to business owners—but one of the most valuable is that a strong personal brand allows you to effectively lock out the competition within your market.. […]...continue reading

Get More Mileage Out of Your Brand

A strong personal brand is incredibly valuable for a business owner.  A well-developed personal brand allows you to lock out the competition in your market—and it enables you to stop competing base. […]...continue reading

Have Fun With Your Personal Brand!

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1787569/have-fun-with-your-personal-brand You recognize the importanc. […]...continue reading

Personal Branding: Relationships Are Key

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1782187/personal-branding-relationships-are-key As you know, personal. […]...continue reading

Personal Branding Tips: Three Reasons You Need to be on YouTube

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1777410/personal-branding-tips-three-reasons-you-need-to-be-on-youtub. […]...continue reading

Personal Branding: It's the Details that Count

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1773630/personal-branding-its-the-details-that-count There are plenty. […]...continue reading

Rebranding 101

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1771299/rebranding-101 Rebranding is a drastic action that's is rarel. […]...continue reading

Four Hidden Branding Opportunities

Branding is all about repetition, right?  (If you have been paying attention to this blog, you know that the answer to this question is yes!)  Whether it is your logo, your picture, or your writing. […]...continue reading

Personal Branding: When Is It Time to Rebrand?

There are times in business and in life when it is time to simply start over.  A new career, a new relationship, a new location—sometimes, it’s time for something new.  This holds true in the wo. […]...continue reading

Personal Branding: Make it a Habit

Personal branding doesn’t happen automatically. Building a strong brand takes intentional effort. Today, a strong brand includes an active social media presence in addition to more traditional brand. […]...continue reading

Personal Branding Doesn’t Have to Be a Chore

It’s unfortunate that many consultants and branding experts portray personal branding as a serious, difficult process. The truth is that not only can personal branding be fun—but it is actually mo. […]...continue reading

Personal Branding Tips: Common Mistakes and How to Avoid Them

We have spent plenty of time going over branding strategies and techniques in this space—so today we are going to take a different approach. We are going to focus on common mistakes that I have seen. […]...continue reading

Why Media Kills Most Small Businesses

Inevitably, one of the first questions I get asked by new clients, or even just casual acquaintances, is, “how do I get on TV?” And I’m usually met with a blank stare or a really generic answer. […]...continue reading

Personal Branding Online: Dealing With Criticism

I talk about social media all the time in this space, and you’ve often heard me talk about the incredible personal branding opportunities offered by blogs and social media. But like most things in l. […]...continue reading

The Biggest Mistake Most Business Owners Make: Failure To Control The Conversation

This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1748833/the-biggest-mistake-most-business-owners-make-failure-to-contro. […]...continue reading

Twitter for Personal Branding

You’re using Twitter, right? Or if you’re not, you’ve at least heard of it. In the last couple of years, Twitter has exploded in popularity along with other social media giants like Facebook and. […]...continue reading

What Can Apple Teach Us About Branding?

Another month, another successful product release for Apple. As you’ve surely heard, Apple released their iPad 2 earlier this month amidst great fanfare. Sales have been brisk, and are expected to r. […]...continue reading

Developing Your Personal Brand: Make Sure It's Unique

We’ve talked quite a bit about the process of defining and building your personal brand. If you’ve been following my blog and reading my articles, you know that your personal brand can be identifi. […]...continue reading

Video: The 4 Letter Business Word That You NEED!

Personal branding expert Nick Nanton talks about the four letter business word that you need! Check back often for more business, marketing and personal branding videos from Nick Nanton!...continue reading

Personal Branding: Make the Most Out of LinkedIn

Facebook and Twitter seem to be the brightest stars in the social media universe, at least for the moment. But equally important from a personal branding standpoint is LinkedIn. In fact, when it comes. […]...continue reading

Personal Branding: Write Your E-Book

When it comes to personal branding, if you truly want to separate yourself from others in your field, you need to go beyond the norm. Most people that are serious about their branding have a blog, a w. […]...continue reading

VIDEO: From the Outside Looking In

Nick Nanton discusses the importance of looking to the outside in life and business to achieve success. Check back often for more business, marketing and personal branding videos from Nick Nanton!...continue reading

VIDEO: Personal Branding Expert Tip: Lessons from the 53rd Annual Grammy Award

Nick Nanton gives personal branding tips from the 53rd Annual Grammy Awards: Hope you enjoyed Nick's personal branding take on this year's Grammy Awards! Check back for more personal branding videos!...continue reading

Personal Branding Lessons from Lady Gaga

Attending the Grammy awards in Los Angeles earlier this month, I had the opportunity to rub elbows with some of the brightest stars in show business. While I’ve often talked about the importance of. […]...continue reading

The Business Trifecta and the Secret formula for Media Success

This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1727569/the-business-trifecta-and-the-secret-formula-for-media-success. […]...continue reading

Have You Defined Your Personal Brand?

What do you stand for? What is your personal brand? I’ve spoken and written plenty about the subject—now it’s time for you to perform a self evaluation. Ask colleagues or friends the following q. […]...continue reading

Be a Movie Star: Using YouTube for Personal Branding

When it comes to personal branding, there aren’t very many tools more powerful than YouTube. For a viewer, seeing your face and hearing your voice is much more impactful than simply reading your twe. […]...continue reading

The Importance of Consistency

One of the challenges of personal branding is staying focused. As we’ve talked about in the past, an effective brand is focused on a few traits or qualities. When you think Rolex, you think “expen. […]...continue reading

Great Video Tool

If you’re looking for something a little different for your website, whether it be for marketing or for pleasure, you’ve got to check out Animoto It turns your photos and videos into movie preview. […]...continue reading

New Product for Making Money in Music!

I’ve just finished working on a product with Music Marketing GURU, Bob Baker, author of the best-seller Guerilla Music Marketing. It’s called “7 Secrets to Making Real Money with Your Music.”. […]...continue reading

Help Out The OaKs – Lollapalooza

For those of you who haven’t heard the OaKs, you’re missing out. Check them out at www.myspace.com/wearetheoaks Anyway, they are great people and great musicians, I got this from Matt Antolick tod. […]...continue reading

Nick Nanton, Esq. with Conrad Dimanche

.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; } Nick Nanton, Esq. with Conrad. […]...continue reading

Tim McGraw PreShow Party

.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; } Tim McGraw PreShow Party, ori. […]...continue reading

Ok…so I don’t want to sound like broken record

but at least it will be a broken multi-platinum record. I know I’ve already posted twice on this blog about Colbie Caillat. And I don’t know how to explain it other than I just know when I hear so. […]...continue reading

Is Music Licensing for Television the New “Record Deal”

Check out this article from CMJ that certainly opens your mind to this as a new model and possibly makes it the “highly coveted prize” of today (similar to how major label record deals used to be. […]...continue reading

NashVegas and some great links to make more money in music

I’m in Nashville right now finishing up producing a record for Hanna Peterson at the County Q recording studio. We worked with an amazing band, here’s the highlights: Paul Scholten – Drums/Band. […]...continue reading

Music Lessons – A Must Read from Seth Godin

most of you have heard me preach this same message, but this guy gets more press than I do, so maybe you’ll believe him http://sethgodin.typepad.com/seths_blog/2008/01/music-lessons.htm when you’r. […]...continue reading

The Holy Grail for Indie Musicians?

Those of you who talk to me on a semi-regular basis know that I’m a broken record when it comes to the following concepts: 1. Make people feel like a “member” of your band and you will have a ve. […]...continue reading

 

       

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